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1st shipment of this year's Beaujolais Nouveau arrives in Japan

30 Comments

This year's first shipment of Beaujolais Nouveau wine arrived at Haneda airport on Saturday morning. Importer Suntory Wine International said 3,024 bottles arrived on a JAL flight at 5 a.m.

Further shipments will arrive at Haneda, Narita, Kansai, Chubu, Fukuoka and Shin-Chitose airports over the next two weeks.

Japan will uncork the first Beaujolais Nouveau of the season at midnight on Nov 15 at a price of 2,560 yen per 750-milliliter bottle, down from 3,325 yen last year.

The third Thursday in November traditionally marks the official debut of the new season's Beaujolais around the world, and the Japanese are the first to get a taste of the light red wine because of their time zone, holding midnight parties.

Suntory said that it will import 5.160 million bottles of the wine this year, about 9% less than last year and the sixth straight year of decline. The record for Japan was 12.5 million bottles sold in 2004.

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30 Comments
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Another year, another Beaujolais shipment.

9 ( +9 / -0 )

Can't wait to be one of the first to get at least 6 bottles of this pure joy.

-2 ( +2 / -4 )

Ooooh! How exciting! I’ve been waiting for this all year, NOT!

11 ( +12 / -1 )

Suntory said that it will import 5.160 million bottles of the wine this year, about 9% less than last year and the sixth straight year of decline. 

I'm happy for the people who like this stuff, but I'm looking forward to the day that this stops being national news.

11 ( +11 / -0 )

When Japan had money.... this was interesting.... but at this point they're just trying to continue a tradition from the bubble era.

7 ( +9 / -2 )

I'm happy for the people who like this stuff, but I'm looking forward to the day that this stops being national news.

I've never seen so much national news about a specific type of wine. I kind of wonder how this fascination started? It's a good wine, but I've had so much better for less the price.

5 ( +5 / -0 )

"2,560 yen per 750-milliliter bottle, down from 3,325 yen last year."

Still way, way, way more expensive than a full liter of grape juice which tastes better, but admittedly no alcohol buzz, lol.

2 ( +3 / -1 )

This is one of the many things I will never understand about this country.

wine drinker - "OMG! The 1st shipment of beaujolais nouveau arrived. I'm like totes excited."

me - "What's the big deal? It is just another kind of wine. It's not like wine only becomes available at this time."

wine drinker - "You just don't understand. This is beaujolais nouveau."

me - "And?"

10 ( +10 / -0 )

This is one of the annual "news" events in Japan that makes me feel that life here really is quite mundane.

7 ( +7 / -0 )

It's that time of year, so soon, justified to buy that Henasies Conyac I believe it's released at this time too...wait a minute?

0 ( +0 / -0 )

Does it sell anywhere else?

I wonder who else would buy it.

Be honest, it may be good marketing, but it's not a good wine.

8 ( +10 / -2 )

Who cares! The bottle of Cab Sav you can get for ¥500 in a conbini tastes better than that slop.

7 ( +8 / -1 )

Nouveau, thin and too young, definitely a triumph of marketing over substance.

They try to wind up the hype here in the UK as well but it gets far less coverage than in Japan and has tended to wane over the years, possibly because there are so many different wines from all over the world available nowadays and slowly over the decades our taste has changed and matured.

I remember Nouveau being a big deal in the 80’s with the yuppies.

6 ( +6 / -0 )

wine drinker - "You just don't understand. This is beaujolais nouveau."

Wine drinkers don't go near the stuff. It is virtually a by-product of wine making, wrapped up in marketing and sold at an outrageous price.

10 ( +10 / -0 )

It's not the wine itself that makes it so exciting for so many people in Japan, it's that they really just like to say "Beaujolais Nouveau" as often as possible because it makes him feel cultured and Elite

11 ( +11 / -0 )

I don't drink wine, but loved the research I read a couple of years ago where international wine testers did a blind taste test of various wines. Guess. I forgot the brand, but the only place you can buy it in USA is:

Walmart! I think it is about $10.00. Take that Beaujolais blah blah wine, and all others too.

-1 ( +1 / -2 )

I’m a whisky drinker myself and love to annoy whisky snobs by ordering a Tory’s highball.

I’ve tried this wine. It’s very light. Some people like that.

Is it acceptable to like that?

1 ( +1 / -0 )

if you are waiting to get a bottle of this cheap 2000 yen wine then... smh have a nice one

3 ( +3 / -0 )

It's probably quite nice with coke.

3 ( +4 / -1 )

As an ex silver service waiter back in 1986, I had to study the 1986 Beaujolais that year and associated cheeses.

There's never been a difference year on year.

Just an over rated wine to make sales. If you could pour it on cornflakes, it'd make more sales.

3 ( +3 / -0 )

Asti Spumante is cheaper, tastes better and goes with everything.

3 ( +3 / -0 )

Over rated and over priced.

4 ( +4 / -0 )

Honestly, I've come to enjoy seeing how much the excitement in Japan over Beaujolais Nouveau so deeply irritates pretentious wine "connoisseurs."

1 ( +2 / -1 )

this wine is dishwater... it's amazing what a BS marketing campaign can do... over rated crap

3 ( +3 / -0 )

But, it’s not even a nice wine. There are many better wines and cheaper too. It wouldn’t matter what they put in these bottles. The Japanese would still buy it and say, “Oishiiiiii!”

1 ( +1 / -0 )

The biggest con in the wine world. This insipid waste of money... lapped up by those who don't understand wine.

1 ( +1 / -0 )

Ice wine was also just the castoffs before someone milked the marketing for all its worth to the Japanese market.

1 ( +1 / -0 )

It's a good wine, but I've had so much better for less the price.

No. It is refuse. The only reason it attracts fanfare is because the Japanese media will show up for anything related to publicity for local companies, and that the local importers were conned, probably quite easily, back in the bubble days, and the fact that anyone who buys it isn't doing so because they like it but because they think it might give them some sort of status.

1 ( +1 / -0 )

BJ is a "new market" wine for the nouveau riche - people just starting to appreciate wine. It's light and easy drinking. Sounds fancy and exciting for the event-like nature of each year's delivery. This is why it was big in the 80's in the UK, but has since faded. It was big in the bubble years in Japan, but has been consistently fading as the market matures. Now the marketing has moved to China, Vietnam, etc..

0 ( +0 / -0 )

If anything, you can use this to enhance spaghetti sauce or beef stew. At best, good for making sangria.

0 ( +0 / -0 )

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