Nissan to reduce presence in Europe as part of turnaround plan: report

3.25 billion Loss!! How in the world can such companies survive? How deep are their pockets? Will our tax money be used to keep such companies alive? Let those dumbasses get what they deserve.

Karma is a bitch indeed!!

Nobody wants to buy Nissan anymore?

And Nissan began to go down the pan after it took away its own leadership-smart move Nissan.

Honda exiting from Russia and "reducing" presence in India.

Nissan "reducing" presence from Europe.

Japanese auto industry is following the footsteps of Japanese electronics and semiconductor industry.

Japanese auto industry is following the footsteps of Japanese electronics and semiconductor industry.

Don't worry, Toyota is sure to win with its Betamax (sorry, hydrogen) cars.

Nissan's year-on-year sales for November (when Toyota hit an all-time record) are down 20%, with Japan and China the only saviour markets.

https://global.nissannews.com/en/releases/release-45ec0f513c5381a56ca843312d217743-nissan-production-sales-exports-nov-2020

They should ask Ghosn what to do.

There goes the UK assembly plant as well.

Turning the Spanish factory in a storage facility ? For incompetent managers and unsold cars ?

They should merge with Toyota. The cars pretty much look the same.

Firing employees in Asia ,reducing in Europe, unable to sell in China. Any more excuses ???.

There goes the UK assembly plant as well.

Either that, or it comes under French management, like the Opel plants now owned by Peugeot-Citroën.

unable to sell in China

Actually China's the only thing keeping Nissan afloat.

@samit basu. show me just one report saying that Honda is scaling back in India just because it discontinued 2 models which are way too expensive for Indian consumers and is going to introduce cheaper models in 2021. Honda initially said that it'd use the noida plant for exports but Honda found a better deal in Indonesia. that's why it's moving it's civic and crv production to Indonesia. i'm from India too and i'm now living in osaka.

@Hillclimber the only problem i find in Japanese companies is lack of investment. Japan has HUGE potential. it's one of the most competitive economies. But nobody's investing in Japan. the situation in Japan is so bad that many companies can take their companies private from their profits alone. Hopefully warren buffet's investment in Japan changes the sentiment of our Japanese companies and Japan in general. the company(japanese obviously) i work in for example is a world leader in our core fields. More than 80% of our companies products are world's First and 100% of our products are world leading products. Japan has got great companies . this is the most educated generation of Japan but the lack of investments is threatening Japan. Even our startups are finally starting to boom. if this changes, Japan can once again reclaim it's throne. Japan can reclaim it's throne if people start to focus on the 100 good aspects of Japanese economy rather than focus on 10 bad aspects (which don't pose much threat as of now and we've got plenty of time to rectify). No country is perfect and people should understand that.

Used to really like Nissan and still adore the GTR but after the way they treated Ghosn I would never ever buy one........unless it was a GTR for pennies,lol!

It would suggest that Nissans bosses are incompetent, plummeting sales, company on the brink of bankruptcy, Carlos steps in, sales go up, Carlos gets stabbed in the back, with ludicrous allegations etc, Carlos leaves, Nissans sales and profit plummet, it does not take a rocket scientist to work out what the problem is, or where the problems lie.

Nissan (along with Japans reputation) is a shadow of what it once was.

What must be very hard for the Executives, is that they can't blame anybody and everybody else for this but themselves.

Usually when this happens in Japan, they will "just want to forget". The problem is, this will not be forgotten for a long long time.

All foreign car companies in China are joint ventures. In this case, Dongfeng Nissan. So most of the profits remain in China.

Not any longer. Tesla Shanghai isn't a JV.

Dongfeng Nissans are made by a 50/50 JV producing about 80% of Nissan's (Nov 2020) China sales volume, the rest is imported.

What are your calculations, Zoroto?

I hope Nissan goes bankrupt. Would serve them right after backstabbing the person that saved their asses

@Hillclimber

Japanese electronics and semiconductor industries are doing fine. You just don't understand anything about restructuring the industry so that every company that produces those electronics MUST rely on Japanese core componentry and materials:

What is unique about this strategy is that while other people are marketing their brands to the public, Japanese companies only focus on the production of high-quality core components, which are a crucial part of the entire industrial chain. The resulting profit margin may be higher than in a business model that covers the whole industrial chain.

And what is your proof of Japanese companies dominating the supply chain of core components?

Rather than accepting defeat in the automotive market, Nissan should make practical efforts to improve the quality of its automotive offerings. Does one achieve economic success by abandoning markets?

Rather than accepting defeat in the automotive market, Nissan should make practical efforts to improve the quality of its automotive offerings. Does one achieve economic success by abandoning markets?

Answer : No

But, no matter good the quality of Nissan cars are, and no matter how cost effective they are, I (and others) would never buy one.

In fact, I am trying to stop buying anything Japanese or owned by Japanese these days, until something is done abouts Japans disgusting legal system.

@samit basu. show me just one report saying that Honda is scaling back in India just because it discontinued 2 models which are way too expensive for Indian consumers and is going to introduce cheaper models in 2021. Honda initially said that it'd use the noida plant for exports but Honda found a better deal in Indonesia. that's why it's moving it's civic and crv production to Indonesia

They are optimizing operations, and are reducing the number of plants world wide, nothing specific to India. As for the 2 models (Civic and CRV), it's not the cost, it's about penetrating that segment, at those price points people are looking to buy Hyundai, Skoda, VW, Tata,Mahindra,Ford, even Toyota... Civic and CRV are simply not on that list.. while Honda City very successfully penetrated its segment this never happened for Civic and CRV.

The Noida plant was primarily for domestic consumption, with a drastic drop in consumption this year, they have decided to consolidate production to one plant, the production of Civic and CRV in the Tapukara plant would have required additional investments and given lacklusture sales of Civic and CRV ..it was better to discontinue production.

@mrtinjp you do realise that the civic is the best selling car of it's segment right? CRV was loved by enthusiasts but it was too expensive. Civic was discontinued because the sedan market is shrinking. civic even though it's selling more thrice as many as Hyundai elantra(no.2), mahindra makes dogshit cars. toyota has got it's Innova and Fortuner.

@mrtinjp the only reason i hate honda is because Honda loves gambling. it's civic gamble actually paid off in India and it boosted Hondas profits in India. Honda said that it's discontinuing civic as it is now aiming to be a mass market brand. let's wait and watch.

They should merge with Toyota. The cars pretty much look the same.

That is an insult to Toyota. Who would want Nissan's board involved in anything?

@mrtinjp you do realise that the civic is the best selling car of it's segment right? CRV was loved by enthusiasts but it was too expensive. Civic was discontinued because the sedan market is shrinking. civic even though it's selling more thrice as many as Hyundai elantra(no.2), mahindra makes dogshit cars. toyota has got it's Innova and Fortuner.

Sorry. civic was not the best selling car in it's segment, had that been the case..the production would have continued, CRV was not loved by enthusiasts, Ford Endeavour and Toyota Fortuna was/is loved by enthusiasts, and no the sedan market is not shrinking, the price points are though changing..and we are taking of Mahindra SUV's, which at the right price points sell at-least 100 times more than CRV.

@mrtinjp the only reason i hate honda is because Honda loves gambling. it's civic gamble actually paid off in India and it boosted Hondas profits in India.

No, not Honda Civic, but Honda City, which definitely is the best sedan in that segment.

https://auto.economictimes.indiatimes.com/news/passenger-vehicle/cars/honda-city-crosses-7-lakhs-cumulative-sales-in-india/61336542

https://www.rushlane.com/sedan-sales-oct-2020-city-verna-ciaz-12382027.html

@mrtinjp city is a cheap car. it isn't in the segment of Civic. civic belongs to a class higher than city. civic is a leader in it's segment and city is a leader in it's segment too. in India, city is classified as a C segment sedan and civic is classified as a D segment sedan. in C segment, city is a leader with ciaz being a distant 2nd. in D segment Civic is the leader with hyundai elantra being a distant second.

@mrtinjp the D segment sedan market is shrinking at a rapid pace. CRV wasn't loved by enthusiasts? no. the car was the fastest SUV in it's segment, CRV has the best fuel economy. thee reason it didn't sell well is it was a lot expensive when compared to the competition. the CRV is the best selling SUV in the world behind toyota RAV4. it's just that Honda didn't realise that people who spend that much amount on an SUV in India don't care about fuel economy.

Honda exiting from Russia and "reducing" presence in India.

Nissan "reducing" presence from Europe.

Japanese auto industry is following the footsteps of Japanese electronics and semiconductor industry.

If China was really adamant about conquering the world auto market, they could have crushed Toyota and every Japanese competitor from 2009. However, China can't do it because the manufacturing of medium-to-low cars is not profitable in the long run (since this type of manufacturing exists to provide jobs for people, and China already had tons of industries to fully employ everyone) and Japan's businesses beg China not do it under the condition of putting almost all Japanese auto factories in China instead of the USA.

If Japan's auto industry is going to die, the whole economy of Japan is going to be as well.

It would suggest that Nissans bosses are incompetent, plummeting sales, company on the brink of bankruptcy, Carlos steps in, sales go up, Carlos gets stabbed in the back, with ludicrous allegations etc, Carlos leaves, Nissans sales and profit plummet, it does not take a rocket scientist to work out what the problem is, or where the problems lie.

I just read an article describing the crippling decline of the Japanese middle class here on Japan Today. There is an interesting case where a financially struggling housewife secretly despises her Vietnamese superiors in a fish packaging factory. Not even on a high level of executives, you already have Japanese people despising any foreigner who is either better than them or having authority above them. As this possibility will become common as Japanese people will see more Chinese, Vietnamese, Western bosses, there will be a rising level of anti-foreign hostility similar to the Bakumatsu periods.

Under this type of hostile environment against foreigners, I seriously doubt Japan can replace Hong Kong or Singapore or Shanghai as a world hub.

Not any longer. Tesla Shanghai isn't a JV.

Dongfeng Nissans are made by a 50/50 JV producing about 80% of Nissan's (Nov 2020) China sales volume, the rest is imported.

What are your calculations, Zoroto?

The world's biggest mistake is to trust China. Covid-19 has proven that China can't be trusted, and China has extreme control over the whole economy. BMW reported that they haven't made any money from China for years as those profits go straight to corrupt Chinese bureaucrats and re-investments into China.

Do you seriously trust any figure coming from China?

And what is your proof of Japanese companies dominating the supply chain of core components?

They actually don't. To dominate this supply chain, you need to master the core technologies as all of them are held by the West. Japan can't independently create any of these, and even if they do, then they have to pay royalties to patent holders. If there is a Japanese company that either holds a patent or produces a piece of core technology, then it is always being owned by non-Japanese people.

There is no goddamn way that the West allows TSMC or Samsung to be independent for our example. They are all owned greatly by foreigners.

But nobody's investing in Japan. the situation in Japan is so bad that many companies can take their companies private from their profits alone.

Because there is no growth after Japanese elites squandered all of nation's wealth in the 1990s bubble parties. The vulture funds went to Japan after the crash to only find disappointment where there is no money can be made in this island country. All of that growth was fake!

Japan didn't achieve industrial-technological independence like what China achieved now. Japan still has to buy technologies from the West who always charge them at a high price, then later confiscated the techs for Western companies as Japanese companies go bankrupt due to high level of competitions. Toshiba semiconductor industry was killed by this way - the US gave Toshiba the techs, then the rise of Taiwan and South Korea killed Toshiba in competition, and US firms swiftly take over all Toshiba fabs for cheap.

Hopefully warren buffet's investment in Japan changes the sentiment of our Japanese companies and Japan in general. the company(japanese obviously) i work in for example is a world leader in our core fields. 

Warren Buffett is more interested in the domination of Japanese resources since those trading houses are how Japan gets its resources here. If he successfully controlled them in the future, he can politically influence Japanese policies. He is one level above Paul Singer, and you should know that Paul Singer has done political nasty stuffs to get his way done. Paul Singer once put the whole Argentinian bureaucracy down beneath him.

Japan can reclaim it's throne if people start to focus on the 100 good aspects of Japanese economy rather than focus on 10 bad aspects (which don't pose much threat as of now and we've got plenty of time to rectify).

Never happen as long as the old dinosaurs hold the throne and Japanese people prefer to live in Nihonjinron lands.

Japanese electronics and semiconductor industries are doing fine. You just don't understand anything about restructuring the industry so that every company that produces those electronics MUST rely on Japanese core componentry and materials:

I need to have a good laugh. Japan is often being overly prideful and delusional because they have access to American core technological supply chains. Unlike other countries, Japan is probably the only one who invested in the most expensive manufacturing activities since there is a little profit to be made. Why? The Americans fund them and provide the technologies. After Japan is either successfully or failing, American firms will swiftly take over all Japanese assets for cheap.

This happened to Toshiba in 1990s after it dominated the world's semiconductor industry for a while. The US invoked sanctions on the unpaid IP licenses, and blocked Japan's access to American tech supply chains, then Toshiba lost the dominance to Taiwan, South Korea and the US a few years later. The US cleverly lured Toshiba to invest in the dead venture of nuclear power plants through the acquisition of Westinghouse. In the end, Toshiba lost all money in all ventures, then the foreign companies swiftly seize Toshiba fabs and assets across the world for cheap. I have witnessed the same between Solarcity and Panasonic where Elon Musk dumped the Japanese after sufficiently getting a high level of market share and achieving technological independence. Panasonic sold all of its solar manufacturing equipment in the USA to get out.

@septim dynasty well.. the toshiba crackdown started because toshiba's technology crossed the boundaries and went beyond the IP's and licenses of the west and it's technology left the west to dust. The trouble started because of Toshiba's invention of NAND Flash memory and NOR flash memory which responsible for the invention of various technologies like RAM,ROM,HDD,SSD,NVMe etc. when toshiba invented these, US knew that if toshiba didn't go down, it's f***ked up. so it choked Toshiba to death.

Japan lent Nissan $1bn cash last September, $2bn last November, and will soon give another $2.1bn more.

Nissan will probably declare bankruptcy as soon as they get the last public money handout.