adidas promises 30% of new U.S. hires will be black or Latino

While I applaud support for all initiatives to support the underprivileged, colour should never be the determining factor. Jobs have to go to the best qualified, the most motivated, the best suited. People who were denied an education or in social difficulties can be trained, supported by Adidas and then, when they have acquired the right skills hired. Setting a % of hirings according to race is a form of racism.

It is much better for Adidas to build for example instead of football academies an Adidas employee academie with a mixture of normal school curriculum, physical education and practical work skills thought so that underprivileged youngsters get the help they need early in life

How about just initiating a “color blind” recruitment scheme?

Just another company jumping on the PC bandwagon to get more sales... Well, they’ve lost one sale ...Mine!

Sounds like reverse racism.

So . . . preferential hiring policies based on the colour of your skin. I'm sure there's a name for that.

adidas employees had recently criticized the company for not doing enough to combat racial discrimination

Racial discrimination is never going to be overcome by racial hiring, the result will be exact opposite as those hired based on skillsets will compete with those w/o, and this will not stop here as race will again be a factor in future promotions.. and this will slowly and subtly destroy the work culture in the company.

Instead of funding a basketball program think about funding the education of all those locked up in jails (majority are blacks), this will go a long way in helping them to get there life back on track.

Talking about basketball, now that is the main issue in that community as the role models are either basketball/football players,boxers, athletes, actors, rappers etc, doctors/engineers/scientists are role models only for a few, now this is cultural and that's what needs to change.

Lots of angry gammon about these days. Plenty of people for Trump to fire up at his upcoming rallies. I'm betting that he will try to claim that comapnies like adidas are encouraging rapists and drug dealers to invade the US, right after he sees it on one of his bootlicking MSM channels.