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Beer, wine, spirit makers pledge age-restriction labels on drinks

7 Comments

Twelve leading beer, wine and spirits companies have pledged to put clear age-restriction labels on their drinks and set tighter controls on access to their online content in a bid to reduce underage drinking.

The International Alliance for Responsible Drinking (IARD), which includes Anheuser-Busch InBev, Diageo and Pernod Ricard, say age-restriction symbols or wording would be in place in all markets by 2024.

The labels would also extend to alcohol-free versions of established brands.

The IARD, which has previously run educational initiatives, said underage drinking was declining in many countries but the trend was not universal

The producers have agreed that online safeguards would go beyond the more usual current practice of asking website visitors to confirm they are a given age.

They said partnerships with Facebook, Snapchat and YouTube were helping to remove children who might misreport their ages. Their real ages could be exposed, for example, by interests that were more common for children or by their choice of friends.

IARD said it was also looking into extending the ability of adults to opt out of alcohol marketing.

Producers have agreed to apply tighter safeguards for at least 95% of online alcohol marketing by 2024.

Asahi, Bacardi, Beam Suntory, Brown-Forman, Carlsberg, Heineken, Kirin, Molson Coors and William Grant & Sons are the other signatories.

© (c) Copyright Thomson Reuters 2020.

©2020 GPlusMedia Inc.

7 Comments
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The difference it will make?

Zero

2 ( +2 / -0 )

Oh a label will work what a wonderful idea, will it be made of paper ?

Will it be produced using machinery and electricity ?

Im sure those who want to get smashed, plastered, wasted n drunk while being underage will read that label and stop their drinking.

0 ( +0 / -0 )

The warning placed on tobacco packets helps to reduce their consumption.

0 ( +0 / -0 )

Good way to go.

0 ( +0 / -0 )

No harm but why is it taking until 2024?

0 ( +0 / -0 )

Kids are not going to spend time looking at beer websites - I doubt many people do at all. Of course you need purchase restrictions, but I don't think brewers really sell much beer through their own websites.

And as for age labels it will need to be country specific - a beer will need to be stamped with 21 in USA and 16 in Germany. In reality, people know the drinking age in their country.

Overall a waste of time - a superficial exercise from the industry to say "look we're doing something".

1 ( +1 / -0 )

Anyone can buy beer,sake,shochu from vending machines near me-it’s pure hypocrisy...

0 ( +0 / -0 )

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