Coca-Cola told CNBC the decision does not mean it is joining the #StopProfitForHate initiative Photo: AFP/File

Coca-Cola pausing social media advertising


Coca-Cola, a major force in global advertising, announced Friday it would suspend ads on social media for at least 30 days, as platforms face a reckoning over how they deal with racist content.

"There is no place for racism in the world and there is no place for racism on social media," James Quincey, chairman and CEO of The Coca-Cola Company, said in a brief statement.

He said social media companies -- which other major brands have boycotted to force changes in how they deal with hateful material -- need to provide "greater accountability and transparency."

Coca-Cola will use the pause to "reassess our advertising policies to determine whether revisions are needed," Quincey said.

The beverage giant told CNBC that the "break" does not mean it is joining the movement launched last week by African American and civil society groups.

The coalition, which includes the National Association for the Advancement of Colored People (NAACP), has been urging companies to stop advertising on Facebook, using the #StopHateForProfit hashtag.

It aims to achieve better regulation of groups inciting hatred, racism or violence on the platform.

Unilever, home to brands including Lipton tea and Ben and Jerry's ice cream, said it would stop advertising on Facebook, Twitter and Instagram in the US until the end of 2020 due to the "polarized election period."

Facebook said Friday it would ban a "wider category of hateful content" in ads as the embattled social media giant moved to respond to widening protests over its handling of inflammatory posts.

© 2020 AFP

©2020 GPlusMedia Inc.

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And there is really no place for a drink which comprises water as it’s only healthy ingredient...

4 ( +8 / -4 )

This is encouraging - there is no way other than threatening the revenue stream to get the attention of companies like FB that want to have their cake and eat it, too. Unilever is a much bigger player than Coke; its brands account for 7% of US advertisements, meaning it is a market maker. Other companies will pull ads or renegotiate contracts if they think their potential audience will be affected as a result of its actions.

0 ( +1 / -1 )

kurisupisu I agree!!

-1 ( +0 / -1 )

Why isn't twitter being banned too? Last I checked, that was trumps playground.

1 ( +1 / -0 )

"Banned or boycotted" for above

0 ( +0 / -0 )

Facebook is little more than a cesspool.

Friends who I want to stay in touch with have my email.

Social media platforms exist to make money off content you create. So far they (generally) only operate to increase views, by any means necessary. Being a good citizen comes a far distant second place to the primary goal of monetization of YOU.

To companies that get out of these toxic environments, great!

2 ( +2 / -0 )

Just ban Twitter account of one of the Most Racist person in the World , D. T$#%P

0 ( +0 / -0 )

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