Dentsu Inc will establish a new company, Promo Tec Pte Ltd, as a subsidiary of Dentsu Tec Inc. Charged with accelerating the Dentsu Group's growth strategy in Asia and meeting increasing client needs in the region's sales promotion domain, Promo Tec will begin operations in Singapore in January 2012.
Asia's GDP is expected to grow 4%-8% over the next five years, and the region's value as a consumer market is rising. Attention is being focused on Asia as a growth market, and client needs in the sales promotion domain in this region are escalating. More specifically, there has been a rapid increase in inquiries about the production of premium goods as well as out-of-home advertising areas such as store development, in-store promotions, events, corporate identity and visual identity.
As part of the Group's growth strategy to date, Dentsu has established a network of agencies to support the advertising activities of clients in China, Hong Kong, Taiwan and Korea. Singapore-based Dentsu Asia Pte Ltd, established as a regional administration company, oversees operations in the Southeast Asian countries of Thailand, Malaysia, Indonesia, the Philippines, Singapore and Vietnam, while several other Group companies operate in India and the Middle East.© Business Wire