Dolce & Gabbana fiasco shows importance, risks of China market

You have to read quite a bit to reach the gist.

A parody of the offending Dolce&Gabbana videos, which featured a Chinese woman using chopsticks to eat pizza and an oversized cannoli, shows a white man trying to eat Chinese food with a fork and knife.

I still get asked “can you you chopsticks?” I don’t boycott but just say “can you use a fork?

The Chinese market is too risky. You can make insensitive and sexist ads, and respond to people in a racist way, and still get some backlash? That's unfair and totally not worth it! Better to easily find a different market that's just as large as them.

According to other comments online, the promotional video has been running since August. It was not big news until an Vietnanese girl living in London message the D&G designer on IG saying the video is offensive. They had a heated exchange of words and the designer wrote 'China is a country of shxt, shxt, shxt'. The girl screen captured it and reposted it elsewhere online. That was when things blowed up. Then D&G said his account was hacked and he did not write those comments. No one buys it. So they had to make a video and apologised.

Granted, this was 30 years ago, but we students organized a Thanksgiving party in Beijing (we ordered four turkeys from Shanghai, and the arrived with feathers and guts intact), managed to scrounge up some silverware, and invited our teachers. For most, it was actually their first time to use a fork, and watching these intelligent, erudite people struggle was comical. The ad doesn't seem offensive to me, but the follow-up certainly was.