Consumer giants spurn risks to chase online subscribers

Usually subs are a bad deal for consumers, like $20 for some Oreo cookies and tat that'll end up in the bin? Don't tell me that BS that it's such a savings over MSRP too since you'd actually have to work pretty hard to buy all of the items at full retail price on their own and that doesn't count the wasted money on stuff you never wanted to begin with.

Something like a Nabisco sub box for like $10 a month which comes with a few varieties of their stuff and the latest seasonal flavors would be much better, it would be competitive with retail pricing and Nabisco should have no problems giving a discount to the customers since they'll be skipping the middlemen and shipping directly. I like the idea of sub boxes for food but most of the time the value simply isn't there. I have two subscriptions active here, one for beer and one for wine, there's a slight savings over buying them on your own and I get to try all of the seasonal flavors and a variety of new things. I don't need a bunch of branded junk made in sweatshops, just give me the products at a fair price.