business

Harley struggles to fire up new generation of riders with electric bike debut

4 Comments
By Rajesh Kumar Singh

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4 Comments
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Stick with what you are good at, expand the niche market when the competition has moved elsewhere.

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The word Harley sounds growly.

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The whole point of a Harley is the rumbling chrome v-twin.

Half the point. The other half is cruising down the road on a well-made bike.

Harley are obviously being realistic about where the world is going, and getting on top of it. Smart. Those who don't evolve, die.

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