Japanese firms seek to catch up with rivals, boost presence in Africa

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By Junko Horiuchi

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But I think as Japanese economic growth slows down, companies need to be more aggressive in making a presence in Africa, otherwise China will continue to take the lead," he said.

That is it.

The chinese are hungry and daring, they go to any country without any knowledge of the language while the Japanese are so scared of language they prefer a well known market than nocturing a market from scratch and reaping the benefits of being the pioneers as the market grows.

There are many Africans here in Japan that Japan make use of to make inroads to African markets.

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