American apparel chain Gap on Thursday opened a four-level flagship store in Ginza. The new store is Gap Japan’s largest.
Gap has launched an aggressive worldwide expansion campaign with store openings in Milan and China over the last year, targeting the world’s hottest fashion cities. Ginza, which has long been compared to Paris’ Champs d'Elysees, is one of the most popular fashion streets in Asia, attracting thousands of tourists from all over Asia yearly.
The Ginza store has a floor for everyone: women’s, men’s and children’s collections fill the 2nd, 3rd and 4th floors respectively, whereas the first floor strategically displays Gap’s newest and limited-season products.
Canadian singer Avril Lavigne, who recently did a denim collaboration with the company, will visit the store during the day.© Japan Today