No more pick-and-mix cups, cones or parfaits of tantalizingly delicious Häagen-Dazs ice cream will be available in Japan after Thursday, when the last of the well-known brand’s outlets is scheduled to close.
Though you’ll no longer be able mix your favorite flavors into a cup of scrumptiousness at a Häagen-Dazs-branded shop, the purveyor of pleasurable experiences (or so the ads tell us) will continue to sell pre-packaged offerings at convenience stores and supermarkets throughout the country.
So I can still get Häagen-Dazs at the supermarket, what’s the big deal you ask? Well, the brick-and-mortar locations carried flavors and creations not available in off-the-shelf form.
If you want to get your last fix of store-original creamy stuff, head to the brand’s last shop in Shin-Urayasu, Chiba, where they are having a cup-of-three-favorites-for-500-yen special through Thursday. For an additional 100 yen, you can a whipped cream topping.
Häagen-Dazs will continue to operate a location at the Gotemba Premium Outlet Mall; however, it only sells pre-packaged servings at discounted prices; no sundaes, cones, or other store-only creations are available.
Häagen-Dazs says supermarkets and convenience stores account for the bulk of its sales in Japan.
If you need your ice cream in a waffle cone or served with a side of brownies, not to worry; Baskin-Robins, Cold Stone Creamery, Blue Seal, and Ben & Jerry’s are still around and more than happy to provide a fix for your cravings.
Diehard fans shouldn’t give up hope, however, as other global brands such as Wendy’s and Burger King have all picked up stakes at one point, only to make comebacks a few years later.
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