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Honda profit doubles; sales get weak yen boost

By Yuri Kageyama

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Honda in North America has done well recently because the current Accord and the newly-refreshed Honda Civic models are now very well-liked models and are selling strongly. I expect the new US-market Honda Fit--which will reach dealers by May 2014--to also do very well.

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Honda has its mojo back. The return to formula 1 not only will reignite passion in Honda fans in Japan but also in the US,UK,Mexico,and Brazil. Those who were bashing the bean counters are silent now. With profits up and motorsports participation revving up, expect sports oriented cars to make its way back into the line up. Honda has what it takes to be a 100year company and it doesn't need a zaibatsu,chaebol, or bailout to get there.

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