Japan Earns Honda
People walk near the logo of Honda Motor Company at a showroom Friday, May 13, 2022, in Tokyo. Honda’s fiscal fourth quarter profit slipped to almost half of what the Japanese automaker earned the previous year amid headwinds of supply shortages and rising raw material costs. (AP Photo/Eugene Hoshiko)

Honda's profit slides on chips, material cost woes


Honda Motor Co's fiscal fourth quarter profit slipped to almost half of what the Japanese automaker earned the previous year as it endured supply shortages and rising raw materials costs.

Honda reported Friday that its profit was 124.8 billion yen ($967 million) in the January-March quarter, down 41% from 213.3 billion yen a year earlier. Quarterly sales edged 7% higher to 3.88 trillion yen ($30 billion).

Honda said it is cutting costs but acknowledged continuing uncertainty over supplies and production for various reasons, such as Chinese lockdowns to battle coronavirus outbreaks.

The semiconductor shortage has hurt sales, despite strong demand for Honda models, the company said. Honda was securing alternative suppliers, it said.

“I deeply apologize for the problems we have caused for those customers graciously waiting for our cars,” Honda Chief Financial Officer Kohei Takeuchi said from its headquarters.

In the fiscal year that ended in March, Honda posted a 707 billion yen ($5.5 billion) profit, up 7.6% from 657 billion yen the year before. Sales totaled 14.6 trillion yen ($113 billion) sales, up 10.5% on year.

Honda, which makes the Accord sedan, Odyssey minivan and Civic compact, sold about 4 million vehicles for the fiscal year, down from 4.5 million vehicles. Vehicle sales dropped in Japan, the U.S. and the rest of Asia.

Motorcycle sales for the fiscal year increased 12.5% to 17 million motorcycles, as sales grew especially in Asia.

Honda is projecting a profit of 710 billion yen ($5.5 billion) for the fiscal year through March 2023, little changed from the fiscal year that just ended, as risks from rising costs of raw materials continue.

The problems affecting Honda have hurt all automakers. But Japan’s top automaker Toyota wrapped up a year of record earnings even though its profit for the January-March quarter declined compared to last year. Nissan Motor Co. returned to profitability for the first time in three years.

Like the rest of the industry, Honda has grown bullish on electric vehicles. It recently announced an investment of 5 trillion yen ($39 billion) over the next decade in such research. That includes a collaboration with General Motors Co. in North America to develop models going on sale in 2024.

Honda said recent volatility in foreign exchange rates was unhelpful and it hoped for more stability.

The yen is at a two-decade low against the U.S. dollar. A cheap yen has historically worked as boon for exporters like Honda by boosting the value of their overseas earnings when converted into yen. But it also increases costs for imported components and materials.

The potential impact on the global economy from the war in Ukraine also could hurt Honda's sales, Takeuchi said.

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Its about time, Companies started looking at Localization rather than Globalization, Global Supply chains - basically mean, offshoring production to a cheaper location, and finding out later, that said location has got you by the "short and curlies" ... Best to make source and make locally to where you're going to sell the products - that would be a far Greener approach, and isolate you from future issues in "Supply" chains.

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Also stop making stuff in China. The quality sucks, and they will copy whatever you give them, and rebrand it to undercut you.

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