Japan looks to cash in on matcha boom to boost green tea exports

Japan's green tea exports had surged around nine-fold to a record 29.2 billion yen ($185 million) over the 15 years through 2023, lifted mainly by matcha on the back of the increased popularity for Japanese food among health-conscious consumers in Europe and the United State

Just like tourism in Japan in recent years, it have huge economy effect but not big enough to elevate Japanese economy.

They're not worried about tourists gobbling up green tea but they are about the rice. Nope, I can't figure that one out either.

So, tea plants are thriving but cabbage is not?

Alongside 'kimono-style' wrap dresses, Matcha may now be the most pervasive example of Japanese culture in the UK. It is widely available. I drink it every day, have been doing do since I first visited Japan, and encourage others to try it. It ticks a lot of 'superfood' boxes.

Japan's tea production, on the other hand, dropped by over 20 percent during the same period, reflecting the aging farm population 

So no blaming on "climate change" for the tea

So no blaming on "climate change" for the tea

Climate change is lowering the quality of the tea, not that much the quantity.

https://yunomi.life/blogs/japanese-tea-guide/climate-change-and-tea-chemistry

At least in Japan the most important reason for the drop of production is population decline.

Climate change is lowering the quality of the tea, not that much the quantity.

Nowhere is that conspiracy mentioned in the article. For obvious reasons. The word of one blogger kind of fizzles out.

The article does mention "the booming market abroad for matcha"---looks like quality conspiracies aren't holding back discerning consumers.

At least in Japan the most important reason for the drop of production is population decline.

That's what the article concludes!

The article does mention "the booming market abroad for matcha"---looks like quality conspiracies aren't holding back discerning consumers

What makes you sure they are discerning customers?

Nowhere in the article does it mention consumers are going for quality. It does mention health:

Japan's green tea exports had surged around nine-fold to a record 29.2 billion yen ($185 million) over the 15 years through 2023, lifted mainly by matcha on the back of the increased popularity for Japanese food among health-conscious consumers in Europe and the United States, the ministry said

You misunderstood the meaning of basic Japanese food and drink culture. You didn’t even know what ‘sashimi’ meant.

50/1 on this being your area of knowledge.

Nowhere is that conspiracy mentioned in the article. 

First, it is not a conspiracy, it is a well described phenomenon, when something is proved there is no need to use the excuse of a conspiracy to explain why there is no evidence of it, the evidence is plenty.

Second, it is mentioned without problem in the reference provided. What is the point of pretending not being able to read it? Even if you don't want to recognize the effects of climate change there is no point in responding as if the reference was not included there

Looks like quality conspiracies aren't holding back discerning consumers.

Again, no conspiracy, and again the reference explain what kind of measures are being used to fight against the loss of quality, what of the measures described can you prove is false?

Tencha, sencha, matcha? No chance, they finally drink only kocha there. lol