Japan to crack down on social media stealth marketing from October

According to the agency, marketing methods subject to the regulation are those that are difficult for consumers to identify as advertising or paid promotion.

Half of evening news programs content is promotion of restaurants, products, special sales or spring fairs at your local departo.

Japan to crack down on social media stealth marketing from October

Now they are using word stealth to put some negativity.

Half of evening news programs content is promotion of restaurants, products, special sales or spring fairs at your local departo.

The different is advertising agency and news program get their share from product promotion expense.

While influencers doing everything by their own so those revenue will be taken by influencer, with the help of technology and social media they can reach people, this is what industry try to get back.

Several years ago Airbnb was a solution that can fulfill everyone needs prior pandemic since the number of tourist is growing from time to time. Some people has their unused property, while there's demand for people to stay in Japan. However some industry just don't like this although there's no incident or even significant complain. It gives image that operating Airbnb is in grey area or even black, just like they try to make to social influencer that doing marketing now. 

https://www.cnbc.com/2018/03/23/japan-welcomed-20-percent-more-tourists-in-2017--and-the-number-is-growing.html

https://asia.nikkei.com/Business/Airbnb-removes-80-of-Japan-home-share-listings

Our mansion banned minpaku because of all the strangers wandering around our building was unsettling. No one wants hoards of strangers staying in their residential neighborhoods.

Please stop ad on YouTube also will b much smoother watching