JETRO USA enhances support for U.S. companies to do business with Japan

The Japan External Trade Organization (JETRO) USA has launched a launching a new and more interactive website at www.jetro.org to provide better support for U.S. companies looking to do business with Japan.

The website, fitted with a dramatically new design and navigation, will draw attention to JETRO USA's two main focuses: Helping U.S. companies establish a business presence in Japan; and helping U.S. companies procure Japanese goods and technology from Japan.

As a bridge organization that links the U.S. and Japan, JETRO USA connects U.S. companies to Japanese technology and helps them penetrate the Japanese market while assisting small and medium-sized Japanese companies maximize their global potential.

JETRO San Francisco Director of Public Relations and Marketing, Manabu Saito, emphasized that the purpose of the new website is to clearly communicate what JETRO does. "We get a lot of questions from U.S. businesses about how they can work with Japan. By launching the new website with integrated social media tools, an easy contact tab and useful resources, we hope to make it simpler for U.S. businesses to talk to us about their Japan business needs."

The new homepage features refined navigation to services offered by JETRO and a stylish new look that highlights JETRO USA's current activities and recent clients. Additional features include online videos from recent events, one-click access to contact a local JETRO representative and frequently updated content on Japanese trends and industries.

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