Cosmetic maker Kose Corp’s luxury brand Cosme Decorte is preparing for a “facelift” as it enters its 45th year. Often considered Asia’s best-kept secret, this techno-innovative beauty powerhouse is setting its sights on global expansion, streamlining its name to DECORTÉ and tapping into some of fashion and beauty’s top talents – Kate Moss and Mario Testino.
A global ad campaign, the brand’s largest to date, will hit September books and kick off a multi-year contract with Moss. The illustrious model will also appear in a pre-release, behind-the-scenes video in August.
An instant fan of the brand, she says, “I love DECORTÉ. The products are amazing. I just tried the intensive moisturizer – it’s incredible. I really want it to come to Europe.” The initial campaign will highlight the MOISTURE LIPOSOME franchise, the best-selling prestige face serum in Japan, as well as the new LIPOSOME Treatment Liquid.
Kose President & CEO Kazutoshi Kobayashi states, “During the DECORTÉ brand’s long history, we have established a strong bond and trust with women of Asia based on our innovative and superior formulations. As DECORTÉ starts a new chapter, we are pleased to work with the globally recognized and revered Kate Moss. It’s the perfect pairing.”© Business Wire