Hamburger chain Lotteria began its latest campaign on Thursday with the release of its new Zetsumyo Burger. From Thursday until the end of July, customers who are not satisfied with the burger and have eaten less than half of it can have a new burger free of charge.
If they are still not satisfied, they are entitled to a full refund if they fill out a brief questionnaire. The refund is limited to one per person throughout the campaign period, and the company estimates there will be a return rate of somewhere between 1 and 5%.
The burger went on sale at about 500 Lotteria outlets nationwide on Thursday, and costs 360 yen (660 yen with medium fries and regular beverage.) The burger features a meat patty 12 millimeters thick and contains specially selected lettuce, tomato and onions, finished with dijon mustard and a wasabi sauce.
The burger is the second item in the Zeppin Series (Superb Series) following the release of their Zeppin Cheeseburger in 2007. Lotteria president Shingo Shinozaki said: “This money-back campaign is a promise to our customers assuring them of a quality burger. I’m sure they’ll like it.”© News reports