business

Mazda releases updated Axela

4 Comments

Mazda Motor Corp on Thursday released an updated Mazda Axela sports compact. The updated model is now available with two clean diesel engines, as the SKYACTIV-D 1.5 joins the SKYACTIV-D 2.2 in the powertrain lineup.

Mazda's new-generation lineup, which is designed to offer Jinba-ittai driving performance (like riding a horse) and an ideal driving position, got its start with the launch of the CX-5 in 2012. Mazda said these products have been developed based on a human-centered development philosophy grounded in research into human traits and sensations in order to ensure a pleasing driving feel.

The updated Axela features G-Vectoring Control, the first in a series of new SKYACTIV-VEHICLE DYNAMICS technologies that provide integrated control of the engine, transmission, chassis and body to enhance the car's Jinba-ittai feel. Natural Sound Frequency Control, another new technology featured on the updated Axela, reduces diesel knock in the SKYACTIV-D clean diesel engine for a more pleasant engine sound. Refinements have been made in every area based on Mazda's human-centered development philosophy.

High beams are divided into four LED blocks laid out horizontally, each of which can be turned on or off individually. When driving with high beams, the headlights of oncoming vehicles or tail lights of vehicles ahead are detected and the appropriate block of LEDs is turned off.

In addition to multiple positions with the 10-way power seat, the seat memory function can now save the angle, brightness and content settings of the Active Driving Display, allowing drivers to find the ideal driving position quickly. A new steering wheel offers an ergonomic grip with a good feel at every position. The driver's intentions are accurately transmitted to the vehicle, and feedback on road and tire conditions is accurately conveyed to the driver.

"Mazda is striving to become an irreplaceable presence in the lives of our customers, to create a special bond with them and to be a 'one-and-only' brand they will choose again and again," said Masamichi Kogai, Mazda's President and CEO. "In order to do that, we will continue updating our models with next-generation technologies based on our human-centered development philosophy, without concern for the timing of redesigns. We believe clean diesel engines will continue to be an important environmental technology, and we will work to further popularize them in Japan and around the world."

© JCN Newswire

©2019 GPlusMedia Inc.


4 Comments
Login to comment

Finally the 2.2 diesel. too much lingoism in this copy though. jinba-ittai WTF?

-1 ( +1 / -2 )

jinba-ittai WTF?

While I love the imagery of 人馬一体, I'll concur that many (western) salespeople might groan at the use of words other than English.

In developing markets, though (where the money is), people are much more receptive to languages other than their first, and purchasers are less likely to be monolingual.

0 ( +1 / -1 )

I hope Mazda is no longer using Takata airbags.

0 ( +1 / -1 )

finally, Diesel. I hope they did not change the exterior desing which is perfect

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites