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McDonald’s, Rakuten announce partnership to improve customer convenience

6 Comments

McDonald’s Japan and Rakuten Inc on Monday announced that the two companies have formed a partnership around the Rakuten Point Card service to improve customer convenience by enabling Rakuten Point Card cardholders to use their card at approximately 2,900 McDonald’s restaurants across Japan from June 1.

Collaboration between McDonald’s Japan and Rakuten began in December 2008 with the introduction of Rakuten’s e-money service, Rakuten Edy, at all McDonald’s restaurants nationwide, giving customers the opportunity to enjoy a wider variety of payments methods beyond cash and allowing the restaurants to provide a quicker and smoother service. Through the new partnership, customers who present their Rakuten Point Card or their Rakuten Point Card app when paying at McDonald’s restaurants in Japan can earn one Rakuten Super Point for every 100 yen (tax included) spent. Rakuten Super Points can be used in the various Rakuten Group services as well as for payment at McDonald’s restaurants in Japan and other partner stores.

To commemorate this service partnership, a campaign will be held in which customers who use their Rakuten Point Card at McDonald’s restaurants in Japan on weekdays between June 1 and June 30 will receive five times the regular Rakuten Super Points. Customers will also be able to receive an original “McDonald’s Rakuten Point Card” for free at McDonald’s restaurants.

In addition, McDonald’s Japan said it plans to incorporate a Rakuten Point Card function into its official McDonald’s Japan app by this summer.

© Rakuten

©2024 GPlusMedia Inc.

6 Comments
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Docomo, who was McD's point system partner for a mere 3 months, must be mighty annoyed at this.

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Would rather they work on quality, not convience. I think they started cooking lots of fish sands and then turn the fryers down to save money. I always have to ask for a fresh cooked one every time otherwise, it's just soft and Luke warm. I get a sigh from the wife when I say I'm not carrying more than 3 in my wallet ever.

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I get a sigh from the wife when I say I'm not carrying more than 3 in my wallet ever.

3 what? Fish?

If you are talking about the point cards, you can just get the app.

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3 what? Fish?

Yeah, I figured I might catch some flak for that after i quickly posted it. LOL

you can just get the app

How does that work? So then I'd have to pull out my wallet and my iPhone to pay for stuff? And now they have that crap about charging your card or point card?

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McD's conveniences must surely be in a poor state of repair.

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