McDonald’s Japan and Burger King have introduced four kinds of hamburgers for February and March as their competition heats up.
Burger King started the ball rolling on Feb 1 with the Delicacy of the World–Whopper campaign which involves the launch of four products through March 31.
Burger King's new offerings are the BBQ Whopper, which uses American barbecue sauce. That will be available until Feb 18. After that comes the Black Pepper Whopper, with black pepper made in Malaysia (Feb 19-March 4). Then there will be the Spicy Italian Whopper which uses Italian sauce; and finally the Teriyaki Whopper will be in stores March 5-18 and March 19-31. All of the new burgers will be priced at around 450 yen.
Meanwhile, McDonald’s Japan is promoting its "Big America" campaign which was launched on Jan 15 with the Texas Burger. The Texas Burger has 2.5 times more meat than regular burgers and uses a spicy barbecue sauce and mustard. It sells for 400-420 yen.
The latest Mac offering is the New York Burger, which uses mustard on bacon and tomato, Two other variations are planned for March.
A McDonald's spokesperson says the Texas Burger has been a big hit. Nationwide sales topped 28.11 billion yen in the two weeks since its release, breaking a record that has stood since 1971.© News reports