The long-awaited, redesigned McDonald's store in the Roppongi Hills commercial complex in central Tokyo opened Wednesday to claim its place as the largest McDonald's restaurant in eastern Japan. The new flagship store, which contains 301 seats, represents a new direction for the chain.
McDonald's said in a press statement that the new store was designed with the keywords "expansive" and "innovative" in mind. The interior has been laid out spaciously with generous distances between tables, each of which is partitioned with a glass screen or display case. It is hoped that the stylish new design will shift the image of McDonald's in a more cosmopolitan direction.
The first floor sells coffee and cold desserts for a cafe-like experience, while the second floor sells hamburgers and fries for a more traditional fast food atmosphere. The new store also boasts some exclusive menu items. Until the end of September, diners will be able to choose their own toppings and sauces on McFlurry desserts, in what the store calls its "McFlurry Double Choice."
McDonalds Japan CEO Eiko Harada, 62, said in a statement: "I'd like to see McDonald's sell 300 million yen's worth of fast food this year."
The chain intends to have 50 new-style McDonald's stores in the capital by the end of this year, eventually expanding to over 300.© Japan Today