business

McDonald's opens mega-store in Roppongi Hills

44 Comments

The long-awaited, redesigned McDonald's store in the Roppongi Hills commercial complex in central Tokyo opened Wednesday to claim its place as the largest McDonald's restaurant in eastern Japan. The new flagship store, which contains 301 seats, represents a new direction for the chain.

McDonald's said in a press statement that the new store was designed with the keywords "expansive" and "innovative" in mind. The interior has been laid out spaciously with generous distances between tables, each of which is partitioned with a glass screen or display case. It is hoped that the stylish new design will shift the image of McDonald's in a more cosmopolitan direction.

The first floor sells coffee and cold desserts for a cafe-like experience, while the second floor sells hamburgers and fries for a more traditional fast food atmosphere. The new store also boasts some exclusive menu items. Until the end of September, diners will be able to choose their own toppings and sauces on McFlurry desserts, in what the store calls its "McFlurry Double Choice."

McDonalds Japan CEO Eiko Harada, 62, said in a statement: "I'd like to see McDonald's sell 300 million yen's worth of fast food this year."

The chain intends to have 50 new-style McDonald's stores in the capital by the end of this year, eventually expanding to over 300.

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44 Comments
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"I'm avoiding it"

7 ( +7 / -0 )

the stylish new design will shift the image of McDonald's in a more cosmopolitan direction.

Be honest - hands up if you have the slightest idea what that is suppposed to mean.

6 ( +6 / -0 )

Great, more lipstick on the pig...

5 ( +5 / -0 )

I'm loathing it

5 ( +6 / -1 )

@Cricky

Yeah. They need more space between the tables to accommodate the fatties who'll be patronising the place :)

5 ( +5 / -0 )

I can feel my bowels churning already! I'll pass on the fast food, I'm sure there are much better options around.

3 ( +3 / -0 )

Another ad disguised as a News story

You mean you don't like your news with a slice of fake cheese?

3 ( +3 / -0 )

"The long-awaited, " by whom?

"the keywords “expansive” and “innovative” in mind." try "junk food"

"the stylish new design will shift the image of McDonald’s in a more cosmopolitan direction." how about new and better quality of food?

But nevertheless of my ranting, McDonald's sells great and except aggressive advertising they don't really need to change anything to cash in. unfortunately

3 ( +3 / -0 )

Wow Roppongi Hills went down really quick... Map please?

2 ( +3 / -1 )

Don't they mean the store has been supersized?

2 ( +3 / -1 )

i love japanese food, i despise mcdonalds junk food culture and taste.

2 ( +3 / -1 )

to claim its place as the largest McDonald’s restaurant in eastern Japan.

As opposed to? Where's the largest McDs in western Japan? Northern Japan? Southern Japan?

2 ( +2 / -0 )

Aside from the fact that I almost never go to these fast food places, the "McFlurry" is so embarrassing for an adult to say out loud in Japanese (the makku-furuurii -- looks almost Finnish, doesn't it?), much less actually order, that I have yet to try one.

1 ( +1 / -0 )

You notice they don't say it's a 'no smoking' environment so you can bet you can be sitting enjoying the ambience when a smoky pall hovers over you the whole time, and that's in the kid's section !

1 ( +1 / -0 )

Sounds a lot nicer than the McDonalds around here.... I'm guessing they don't still offer the Y49 hamburger specials or they couldn't afford to build this one. When we first got to Japan (1995) my wife thought McDonalds were only located near where the American bases were- oh, how wrong she was....

1 ( +1 / -0 )

"I'm loathing it" ... "I'm avoiding it"

Ha ha, they won't miss you.

1 ( +2 / -1 )

There is too many McDonalds, they are everywhere and they are one of the most boring places to go. Too bad Tokyo does not have In & Out Burgers. They make alot better burgers and environment is better.

1 ( +1 / -0 )

How come we cannot get macarons and McFlurry in US? I have never heard of them.

1 ( +1 / -0 )

Another add disguised as a News story...ITS A FAST FOOD OUTLET!!! Must be stories of more worth than this?

0 ( +3 / -3 )

It's the biggest store of its kind in eastern Japan and also represents a change in McDonald's policy. That makes it newsworthy.

@paul Since you asked and I'm feeling literal today, it's マックフルーリー.

0 ( +1 / -1 )

A change of policy at a fast food outlet is NEWS, OK. My mistake

0 ( +1 / -1 )

"generous distances between tables"

Wow! I won't have to shuffle sideways to sit down!

0 ( +1 / -1 )

"McDonalds Japan CEO Eiko Harada, 62, said in a statement: I'd like to see McDonald's sell 300 million yen's worth of fast food this year."

Per restaurant nationwide? For this particular restaurant?

This appears to be poorly translated.

0 ( +1 / -1 )

lucabrasi...it means it's a Classy Resturant. Because the tables have space. Still a cheep fast food out let that has expanded due to other stores closing. But we should not upset the clown. Clowns are dangerous. Hey Kid would you like a balloon ?

0 ( +1 / -1 )

If you want to go to a nice McDonald, just go to Paris, the French McD are quite different from the rest of the world, they even sell macarons.

0 ( +1 / -1 )

Who ever come out with the plan needs to be sacked. Fast-food people will want to be on the ground floor so they can slip in and out with their food rather than going to the second floor. Cafe people would probably be more than happy to be up and out of the noise of the street. Honestly, do they not think about this crap when planning stuff??

France also have heavenly salads and actual health food - and the macrons, pain au choco, nice hot choco...

0 ( +1 / -1 )

tmarie : I believe this McDonalds is on the West Walk of Roppongi Hills and as such the second floor probably has a nice courtyard view overlooking a performance amphitheater (which in the past had a light show every evening) and a large video screen on TV Asahi's building. I don't eat McDonalds either, but this might be a pleasant spot for a cup of coffee.

0 ( +1 / -1 )

I took a look at some photos and now I'm not sure where the exact location is.

0 ( +1 / -1 )

Japanese kids think they invented McDonalds. Ask around and that is what you will here.

But that is ok, because Californians think they invented Sushi. Nice trade off.

0 ( +0 / -0 )

I rarely go to McDonalds by the way. If anything, I order tampin de.

McEnima really hurts me.

0 ( +0 / -0 )

No Donald McDonald?

0 ( +0 / -0 )

Sorry. Prefer Burger King.

0 ( +0 / -0 )

In Canada, it's called "Ronny's".

0 ( +0 / -0 )

Big Macu

0 ( +0 / -0 )

Paul, if it is as you described, makes much more sense for the cafe to be on the second floor, no??

0 ( +0 / -0 )

Yes, shirokuma2011....more hot...delicious...deep fried lipstick....mmmmmmmm...

0 ( +0 / -0 )

I wonder how you would say McFlurry in Japanese?

-1 ( +0 / -1 )

How about McKoyuki, Paul? Loved to see a pic of this new venture.

-1 ( +0 / -1 )

Mark - It's a strange statement all right, being as how McDonald's Japan sales last year were 542 billion yen, and they have 3,700 restaurants in Japan which would make it an average of 146 million yen per restaurant...

-1 ( +0 / -1 )

I LOVE IT

-1 ( +0 / -1 )

Another ad disguised as a News story

Ah, but it has been declared a Newsworthy ad ... ah ... um ... story. So it must be. And we do get quotes from the press release, so we can see the ad ... um ... story has been thoroughly regurgit ... um ... researched. And well I'm sure the good folks up north would like some heartburning ... ah... heartwarming ads .... ah... news like this. Yes, this gets the Ronald McDonald Award for Total ... ah...rrelevance. Yes Sirree, finger-licki... ah...um...that was the other geezer wasn't it? Him with the glasses. Anyway, I find it well deep, innovative, and um...Making a Difference - Not.

Personally, I'm shoving it!

-1 ( +2 / -3 )

OK, it's around the corner from Heartland bar on TV Asahi St.

-1 ( +1 / -2 )

"Hey, McFlurry, .... anybody home?"

-2 ( +0 / -2 )

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