McDonald’s Japan on Tuesday will launch a new program aimed at regaining the confidence of consumers, especially mothers with young children.
The Mac Adventure for Kids program will run from June 9 until June 30 at 650 McDonald's restaurants nationwide. Children and their parents will be invited to wear McDonald's staff uniforms and cook Mogumogu Mac burgers in an actual restaurant kitchen, the company said in a press release. Mogumogu Mac is a new burger with a chicken patty, carrot, corn and soybeans.
Participating children must be aged between 3 and 12.
The Mac Adventure for Kids program is part of a new initiative announced by the company last month to restore its reputation which has been battered by a series of scandals.
Over several months there was a near constant stream of stories about foreign objects turning up in produce, capped by the discovery of a human tooth in some french fries sold at an Osaka outlet.
In April, the company announced it would renovate 2,000 of its 3,000 Japanese outlets and shut down another 130, while reducing its headcount in a bid to cut costs.
That came after it said in February it had lost a worse-than-expected 21.8 billion yen for 2014 -- against a year-earlier profit -- recording its first loss in 11 years.
The company is forecast to post a 38 billion yen net loss this year.© Japan Today/AFP