Photo: MHI Thermal Systems
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MHI Thermal Systems launches new air conditioner ads featuring actress Keiko Kitagawa

16 Comments

Mitsubishi Heavy Industries Thermal Systems Ltd (MHI Thermal Systems), a Mitsubishi Heavy Industries (MHI) Group company, is airing new television commercials promoting its domestic lineups of air conditioners.

As with its previous ads, the new ads will be broadcast in two versions, one for the "Beaver" lineup of residential-use air conditioners and the other for the company's commercial-use air conditioners. Both commercials feature popular actress Keiko Kitagawa.

The core concept behind the ads' creation is to reinforce how MHI Thermal Systems' air conditioners "comfort the world with heat."

The new commercial promoting the Beaver air conditioners for residential use demonstrates how the user can communicate with the air conditioner in the home setting. Kitagawa, dressed in an off-white leisure outfit, is shown relaxing in a plain space of warm beige color, operating her air conditioner by smartphone.

The ad describes some of the advanced features of the Beaver lineup: "area air conditioning," enabling control of 16 different airflow patterns; "sensor-controlled airflow," enabling automatic control of airflow volume and direction; "power-saving support," which automatically switches to low operating mode when the sensor detects no one is present; and "bio-clear operation," which, through temperature and humidity control, suppresses allergens such as pollen and, relying on the power of enzymes and urea, traps and suppresses pollutants. "Wouldn't you like to live with nice air conditioning?" Kitagawa asks, and from her facial expression and the commercial's overall tone, the viewer can see how the Beaver air conditioner ensures comfortable living, combined with energy efficiency and a clean environment.

The ad for commercial-use air conditioners focuses on how a user can communicate with the air conditioner in an office setting. Kitagawa, dressed in a white pantsuit, is first shown standing in a simple space of pale blue, accented only by a table and chair. Her gaze rests on a ceiling-mounted air conditioner equipped with "AirFlex," an advanced technology that prevents air from blowing directly on the people present. The camera then shifts to reveal an office setting. "Wouldn't you like to work with nice air conditioning?" she asks. The ad stresses the commercial-use air conditioners' superlative comfort, which has been proven scientifically.

© JCN Newswire

©2022 GPlusMedia Inc.

16 Comments
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Where should it be mounted for maximum benefit?

5 ( +7 / -2 )

Good choice. Experiencing some global warming just looking into those brown eyes. Can only imagine what happens being in the same room with her. - Well done, Daigo.

6 ( +8 / -2 )

Keiko Kitagawa's father is an executive member of Mitsubishi Heavy Industries. Her pick is no wonder.

1 ( +8 / -7 )

Is this the same lady who is a newscaster on NHK World network?

-10 ( +0 / -10 )

noriahojanen - Nepotism does not exist in Japan!!! (Sarcasm)

1 ( +6 / -5 )

Nepotism with Japanese characteristics.

-1 ( +3 / -4 )

my wife says she was most famous for Sailor moon show

She is Daigo’s wife, a well known singer/actor… Fun fact, his grandfather was a former PM… so yeah his family is very powerful!

8 ( +8 / -0 )

Sorry...I don't understand the connection.... Did she design them or comes round to your gaff to install it????????

5 ( +5 / -0 )

my wife says she was most famous for Sailor moon show

And ? Kudos to Keiko Kitagawa.

Do I detect a whiff of jealousy ?

5 ( +6 / -1 )

How is this in any way newsworthy?

0 ( +3 / -3 )

Its because the actress is so attractive that we need air conditioning to cool down now !

3 ( +3 / -0 )

An unfortunate choice of a name for their lineup of residential-use air conditioners, but all’s well because Ms. Kitagawa is one heck of an actress. Imagine learning those lines AND being able to communicate comfortable living, combined with energy efficiency and a clean environment with just a facial expression. Kudos.

1 ( +1 / -0 )

I’m in…….

wait what’s going on now? I didn’t read a word.

All I saw was Keiko Kitagawa. And I’m still in…..

1 ( +1 / -0 )

Is this a paid advertisement? LOL

0 ( +0 / -0 )

She's Fast Furious Tokyo Drift

0 ( +0 / -0 )

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