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Mitsubishi Motors' all-new Outlander wins 2022 Australian Good Design Award


Mitsubishi Motors Corp has announced that its all-new Outlander has won the 2022 Australian Good Design Award in the Product Design -- Automotive and Transport segment.

Organized by Good Design Australia, the Australian Good Design Awards has been promoting excellence in design and innovation since 1958 and is recognized by the World Design Organization (WDO) as Australia's peak international design endorsement program. This year, design projects from around the world were evaluated against criteria for excellence, innovation and impact in design by a jury of more than 70 international design experts.

The Good Design Awards Jury commented: "The SUV body style has surpassed the conventional sedan in popularity, mostly because of functionality. The Mitsubishi Outlander is an example of good use of space combined with stylish execution. The interior delivers a family sized, seven seat accommodation and contemporary styling. The exterior proportions project a sense of robustness yet nicely balanced with delicate detailing in the lamps and chrome embellishments. Mitsubishi has successfully managed to create a distinctive graphic face in a crowded market."

The all-new Outlander is Mitsubishi Motors' flagship built under the design concept Bold Stride. The exterior features thick, horizontal proportions which produce a bold, fixating presence, and the jet tail fin pillars inspired by the vertical tail of airplanes express the vehicle's powerful and nimble road performance. Inside, Mitsubishi Motors carefully selected materials to enhance the premium feel, while the horizontally-sculpted instrument panel, which makes it easy to understand the position of the car while driving, adds a feeling of robustness and spaciousness.

"The evolved Outlander series has been highly acclaimed around the world, winning an array of prestigious design awards in Japan, the United States and Europe, and we are honored that the all-new Outlander has won another significant award in Australia," said Seiji Watanabe, division general manager of design, Mitsubishi Motors. "The all-new Outlander embodies the company's 'Robust & Ingenious' design philosophy that epitomizes Mitsubishi Motors-ness. By winning this award, we hope that more customers will have the opportunity to see and experience it for themselves."

The winners of the 2022 Australian Good Design Awards were selected in 11 design disciplines which include Architectural Design, Communication Design, Design Research, Design Strategy, Digital Design, Engineering Design, Fashion Impact, Next Gen (Student), Product Design, Service Design and Social Impact.

© JCN Newswire

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The scandal prone Mitsubishi Motors also adept at data fakery?

I might go elsewhere to buy my next new car….

-4 ( +1 / -5 )

Fugly !

1 ( +5 / -4 )

Did it also win the Range Rover Evoke lookalike from the back award?

0 ( +2 / -2 )

Doesn't say much for Australian design sense.

0 ( +2 / -2 )

My daughter got one 4 months back, last week she receive a call back notice.

3 ( +3 / -0 )

Desert Tortoise...

Fugly !

I thought the same but its one of those cars that looks much better in real life. Not Fugly but a solid Meh!

Like someone cut and stuck together a Toyota Rav4 front and Range Rover Evoke back resulting in something uglier than its parents.

-3 ( +0 / -3 )

It has a very cool design!

1 ( +2 / -1 )

Not convinced on that front end, but the rest looks nice.

Ive been watching some videos of the new Toyota Crown, 2023 model. Its very nice. Different category of car.

Well done Mitsubishi.

1 ( +1 / -0 )

Looks good. Well-deserved award.

1 ( +1 / -0 )

I vote for it too to win, I believe it is the best in its class, very elegant inside and outside, Mitsubishi promises to outperform the competition at a reasonable and affordible price for the average citizens. Congratulation for its design team.

1 ( +1 / -0 )

@Desert Tortoise

And I will buy a fully loaded 2023 Outlander PHEV ANYWAY!

0 ( +0 / -0 )

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