Nestle to open cafes in 250 retail outlets


Nestle Japan said Thursday it plans to open cafes in more than 250 retail outlets nationwide by the end of 2013.

A spokesman for the Kobe-based company said the Nestle cafe corner will be set up in supermarkets, Sankei Shimbun reported. Coffee brewed by Nestle's coffee machines will be available for 100 yen per cup.

The spokesman also said that Nestle is seeking to extend its sales platform to the mail-order business via the Internet and smartphones.

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Don't they already have these at highway rest stops? Coffee is instant and not very good.

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I think they'll recover a larger fraction of their investment if they give it all to me and I promise to purchase their product from time to time. In fact, I promise to buy a cup everyday. Japan has Starbucks, Doutor, Tully's, Cafe de Crie and many others. Even McDonalds is trying to sell coffee. With the population ageing so rapidly, I don't think retail coffee is a growth niche.

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