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FILE - A visitor walks near a Nissan logo at Nissan headquarters on May 12, 2022, in Yokohama near Tokyo. Nissan is considering adding a new auto plant in the U.S. to keep up with growing demand for electric vehicles, a top executive at the Japanese automaker said Friday, May 13, 2022. (AP Photo/Eugene Hoshiko, File)
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Nissan considering third auto plant in U.S. to meet EV demand

3 Comments
By YURI KAGEYAMA

Nissan is considering adding a new auto plant in the U.S. to keep up with growing demand for electric vehicles, a top executive at the Japanese automaker said Friday.

“It may not be a surprise that we go for a third plant,” Chief Operating Officer Ashwani Gupta told reporters at Yokohama headquarters.

Nissan Motor Co. now has two auto plants in the U.S. One in Canton, Mississippi makes the Titan pickup truck and Altima sedan, among other models. The other in Smyrna, Tennessee makes the Leaf electric car, Pathfinder sport utility vehicle and other models.

Each of the plants employs thousands of workers and has produced millions of Nissan vehicles.

The third plant would not just be an added assembly line to an existing plant but a totally new facility, although it may be built as an extension of an existing plant, Gupta said. That would add several thousand jobs in the area, although its realization would be some years down the road.

“The importance of localization will increase year on year,” Gupta said.

Depending on the region, customers may receive incentives for buying electric vehicles, and the fluctuating foreign exchange rate may also make localized production more desirable, according to Gupta.

His comments come a day after Nissan reported profitability for the first time in three fiscal years, despite challenges in the overall auto industry stemming from a shortage of chips because of restrictions related to the coronavirus pandemic.

Nissan, allied with Renault SA of France, recorded a profit of 215.5 billion yen ($1.7 billion) for the fiscal year through March, a reversal from the 448.7 billion yen loss the previous fiscal year.

Gupta’s comments also reflect a growing shift toward ecological vehicles to support sustainable forms of energy and transportation amid worries about climate change.

Gupta said Nissan, as an alliance partner, would support Renault in its recently floated idea to possibly spin off its electric vehicle division. But he made clear Nissan would not take similar action.

“It’s too early to say we go in one direction,” he said.

Nissan’s products were more diversified because it had the key markets of China and North America in addition to Japan and Europe, he said.

Gupta declined to comment on what might be desirable for the future leadership at Nissan, stressing that special company committees were charged with that task.

Nissan has focused on strengthening its corporate governance after Carlos Ghosn, who led Nissan for two decades, was arrested on criminal charges in 2018. Ghosn says he is innocent. He jumped bail and fled to Lebanon, the nation of his ancestry.

Takaki Nakanishi, an auto analyst with Jefferies, said Nissan’s financial results were within expectations, but he thought its target of selling 4 million vehicles this fiscal year was conservative.

“There is opportunity for upside in volume, in our view,” he said in a report.

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3 Comments
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Thats suicidal.

Nissan cannot match Tesla playing in Tesla's ground.

Nah. Tesla's output represents about 2% of global automobile output. In terms of market share they are small potatoes. Where Tesla faces real risk is their stock value. Currently the value of market capitalization of Tesla is more than the combined value of the ten largest auto makers by volume. By any conventional measure of stock price Tesla stock is grossly over valued. The threat of a sudden large correction is always there. Tesla only sells between 21,000 and 26,000 cars per month in the US. Nissan sells between 61,000 and 99,900 cars per month during the same period. Even Subaru sells 40,000 - 50,000 cars per month in the US. Tesla is smaller than Subaru in terms of sales.

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Thats suicidal.

Nissan cannot match Tesla playing in Tesla's ground.

Nissan should stick to Asian markets, where they still have a chance.

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Why is Guptaji doing all the talking when the CEO of Nissan is Uchida-san? Is Uchida-san media shy or is he just a figurehead? Or is Guptaji the defacto CEO but Nissan won't go down the road of appointing a gaijin at the helm after the Ghosn saga?

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