business

Nissan not planning Datsun for developed markets

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What? "the Datsun name will help its profile in newer markets." But why revert to Datsun as a name? No one will recognize it after 30 years....

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What? "the Datsun name will help its profile in newer markets." But why revert to Datsun as a name? No one will recognize it after 30 years....

Exactly. Why dredge up a brand whose times had passed? It has no cachet, other than some nostalgia for some, but that does not make sense for emerging markets where Datsun either has no meaning (and thus no advantage) or sounds oddly dated and old, grandfatherly. It's akin to someone dredging up Atari. It would strike a chord for a few, but for the vast majority it would mean nothing positive, possibly have negative association.

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@Morry maybe when it is the same model as 30 yars ago :p

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uhm years

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Here's hoping they revive the good old Datsun 120Y (AKA Datsun 120...WHY?)

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Chrysler had a similar scheme with their Dodge line. Chrysler (upscale cars), Plymouth (Mid-scale cars), and Dodge (entry level cars). As the years wen't by, the "level" of some models in each line crossed into one of the other line's "territories". With all the crossover, the difference between the Dodge and Plymouth lines all but disappeared. The Plymouth line was subsequently scrapped.

Nissan is similarly setting the levels by brand name. A Datsun vehicle will be aimed at the low end, while a Nissan vehicle will be aimed at "the more affluent but still not high-end" buyers. The Infiniti brand will continue to target the high-end buyers. Look for Nissan to drop their low-end models once Datsun is re-started.

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