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Nissan rolls out new electric crossover to boost image

41 Comments
By YURI KAGEYAMA

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41 Comments
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Doesn’t matter what they do with their cars for me. Their name has been destroyed by what happened at the top and whether Ghosn was wrong or not doesn’t change how poorly this whole thing was handled and still is being handled.

24 ( +26 / -2 )

The fact that Toyota, Honda, Nissan did not purchase Tesla when it was worth nothing it shows their failure to understand the future.

Tesla recently has surpassed Toyota in Value. Their technology, capabilities, over the air updates and brilliant software design will bankrupt many competitors who don't adapt fast enough, don't understand self driving, electric cars, complex batteries. Shame on this Japanese companies for sleeping at the wheel.

17 ( +20 / -3 )

Poison brand

17 ( +18 / -1 )

“I can tell you this is a no-compromise car,”

Oh, kind of like the way you had a no-compromise relationship with Ghosn? It’s fitting!

15 ( +16 / -1 )

Just go away Nissan.

14 ( +16 / -2 )

"Tesla recently has surpassed Toyota in Value."

A bit of perspective never killed anyone:

"Tesla has surpassed Toyota to become more valuable than the Japanese carmaker, but Tesla isn't actually worth more."

"https://www.businessinsider.com/tesla-is-not-more-valuable-than-toyota-analysis-2020-7?r=US&IR=T"

6 ( +9 / -3 )

Nissan has lost the "Goodwill" to their brand.

15 ( +15 / -0 )

I'll never buy Nissan. And I'll encourage anyone I know to not buy Nissan as well.

15 ( +16 / -1 )

Ariya-derci, Nissan.

8 ( +9 / -1 )

Nissan and other leading car manufactures are trying to catch up to Tesla but the horse has already bolted. Tesla is 5 to 7 years ahead in battery and auto-driving technology and will continue to grow it's dominant position.

7 ( +7 / -0 )

Just to add my voice to the others here.... if I ever had to buy a car, or - more realistically - hire one, my first criteria would be that it wasn't a Nissan.

13 ( +14 / -1 )

Ari-ya to late... Nissan never again.

10 ( +11 / -1 )

Hmm, my view on pure electric cars is that the limited capacity of batteries should be making them smaller, lighter, and more efficient. Crossovers are only the size they are due to the abundance of oil. The batteries used in electric cars do not have "abundant" capacity, and the cars should be sized accordingly.

A side note about Tesla, but their stock value is total hype. Aren't they betting on big data and AI-driven image recognition? Other self-driving companies are using lidar, light-based radar. There will be obstacles to overcome with both technologies, and no guarantee that one will not completely trounce the other. Buyer satisfaction with existing Tesla cars is actually pretty low, so there is a good chance that current Tesla owners will buy another electric car, just not a Tesla.

0 ( +4 / -4 )

Shame really: the engineers and designers worked so hard, only to have the executive branch muck it all up.

13 ( +13 / -0 )

People really misunderstand Tesla. Nobody has the experience to compete with Tesla . At this point the writing is in the wall. You could either work with Tesla to produce cars for you or you go bankrupt. Any serious automaker will be begging Tesla to produce cars for them. That is Tesla's end goal. You first heard it here guys.

Nissan will NOT be able to scale this car. Just look at how other automakers have scraped any plans for their EVs. You don't just wake up and decide you are going to complete with Tesla. At the very least you will have to undergo almost a decade of having only losses just like Tesla did. The J government will have to print money to save them in the near future. You also heard this here guys.

2 ( +4 / -2 )

Never a Nissan for me....ever!

The technology in a Tesla is way ahead of anything on the market at present.

I wouldn’t waste money buying anything else!

7 ( +7 / -0 )

The electricity to make and charge these comes from where ? Coal, Nuclear, Oil...........making these electric vehicles is not so green as many would have you imagine either.

Has nayone noticed the giant holes in the middle of the Australian Desert or other places.

Shuush shut up stop talking about the elephant in the room.

-4 ( +2 / -6 )

Any serious automaker will be begging Tesla to produce cars for them

Tesla's problem is that no-one will beg them to actually build the cars for them. Beg them for the tech, yes, but had Musk outsourced production, Tesla would today be a true world leader, and global EV sales soaring.

-1 ( +0 / -1 )

Looks decent enough. What are the performance stats? Unless the 0-100km/h run is in the 4 second range, like Model Y Tesla SUV at the same price point, there isnt much of a performance selling point.

I guess "Japan quality" may shift a few units over the US/China made Teslas. But I feel overall Nissan may be cooked.

2 ( +2 / -0 )

No Nissan, thx.

Not only the Carlos obvious setup case.

But why would anybody buy a car from a brand about to close ? Nissan has what a couple years before bankruptcy ? How do you find your parts and who does the maintenance after that ?

11 ( +11 / -0 )

The car itself is very nice with good design, technology & performance figures according to the couple of articles I read....having said that...along with others here I will never consider another Nissan due to their disgraceful handling of the Ghosn saga. All the backstabbing J-managment would have to be publicly outed and kicked out in  disgrace & without benefits first.

6 ( +8 / -2 )

139,000 people work hard to produce and sell this. It looks OK. Hope their jobs can be saved.

0 ( +2 / -2 )

Tesla all day long...back to the future 2020. Nissan is SO 1990s...

2 ( +3 / -1 )

ARIYA, the sound you make when you find Carlos is not in his room.

8 ( +8 / -0 )

I want nothing to do with this company. I feel sorry for the many fine engineers and others who work for Nissan, but no way I would support the gangsters at the top. I'll consider buying Nissan when the company is bought out and the current management is tossed out by the new owners.

Aside from that, the pricing. Who is going to choose a Nissan over a Tesla unless the Nissan is considerably cheaper?

7 ( +7 / -0 )

Commanteer I always enjoy your well informed comments. You beat me to it on this one, whilst it is a shame for the workers, I would never send a single yen Nissan's way

2 ( +2 / -0 )

I gave up driving a long time ago to dedicate myself to to writing and drinking. And still it amazes me how auto companies delude themselves and the public. That being said, Tesla got no respect... and now almost every player designs in response to Tesla... I will never buy another car for myself... aber ich muss sagen... a pox on all your automotive houses for desperately clinging to oil-age mousetraps...

4 ( +4 / -0 )

This car will make or break Nissan. if the sales takes off it could be there saving grace, (not that they deserve it) if the sales dont meet there expectations it could finish them off for good, but time will tell.

1 ( +1 / -0 )

You will not find me buying it or any Nissan! Made that mistake. Cars were Duds, lemons, junk, those are the nice words I can write here.

But worse was the service. I thought Honda service was bad but Nissan made Honda look like super men in service. I will stick with Toyota, great cars amazing service.

0 ( +1 / -1 )

Among the various cars we've had over the years were three or four Nissans. Not had any real problems with any of them and the service has always been good. Sunny, Bluebird (x2), Skyline GTR (x2), and Cube.

Having said that I heard many years ago that the working conditions in their factories was close to slavery.

One day I would like an EV. Not saying I would buy this one above, but if I had the money it would get my equal attention, politics aside.

(Ghosn, Saikawa, that lot, pah... no respect for any of them.)

-1 ( +0 / -1 )

Nissan?

No thanks folks.

Never.

2 ( +3 / -1 )

I've been eyeing the car since its concept stage. It will probably be my next acquisition, pending a test drive and reviews from first buyers.

1 ( +1 / -0 )

What image ???. A COMPANY without integrity, will never have image.

2 ( +2 / -0 )

This car will make or break Nissan.

At five million yen each? This car will have a small market. What matters is how many people buy Nissan's cheaper cars.

0 ( +0 / -0 )

It looks nice but it needs to be priced right. I think if it's around £30,000 then it will sell in the UK, because a Tesla is more like £40-50,000.

0 ( +0 / -0 )

50 grand?!!! I would rather take that money and travel the world over a few years with my backpack.

0 ( +0 / -0 )

Rather boxy and unattractive. Almost ugly. Oops, shouldn't go that far, but I guess I already did.

0 ( +0 / -0 )

kohakuebisu -

" ....Buyer satisfaction with existing Tesla cars is actually pretty low,....." 

According to Consumer Reports Owner Satisfaction Survey, Tesla has placed #1, seven times in the past 8 years.

Surveys always have elements of subjectivity and methodology quirks, but CR is pretty reasonable.

Declared Top of the heap 7 times by owners does indicate somethings going right.

And I agree with many that the Nissan brand has become tainted - deserved or not - and will have a hard slog to sell.

However, I read an independent report of the new crossover recently and it was particularly glowing in terms of the level of tech, innovation, finish and drive. It would have to be, as it's possibly Nissan's only big chance to pull itself from the quagmire.

0 ( +0 / -0 )

Ariya..,Naiya nissan

1 ( +1 / -0 )

Tesla's consumer rating has fallen below Nissan in Norway. Norway matters because it is the world's most advanced market for electric cars. The taxes there mean 80% of new cars are hybrids or fully electric.

https://thenextweb.com/cars/2020/01/14/norwegians-tesla-satisfaction-model-3-consumer-ratings/#:~:text=In%20BI%20Norwegian%20Business%20School's,rating%20of%2075.5%20in%202019.&text=A%20score%20of%20100%20represents,rating%20a%20company%20could%20receive.

Unless other countries effectively ban ICEs like Norway, I do not see anything to justify Tesla's market cap. Most new car buyers in First World countries cannot afford the cars they currently make.

0 ( +0 / -0 )

kohakuebisu - thanks for that info.

Yes - Teslas are not as appreciated in the niche market that is Norway.

But that has little bearing over you statement that buyer satisfaction with Teslas is pretty low.

The BIG markets of 100,000s of sales to date, show an extremely satisfied customer base.

Not perfect but ahead of the others.

And as more EVs arrive putting pressure on existing companies / models, then we would hope it creates further advantage for buyers. A result of this could then see a dent in Teslas sales & image, but for the moment they still have the No1 package.

This Nissan model and VWs Golf will shake things up a bit.

0 ( +0 / -0 )

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