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Nissan Motor Co said Tuesday that the Nissan Serena minivan has won the Good Design Award 2011 from the Japan Industrial Design Promotion Organization.
Since the launch of the first-generation Nissan Serena in June 1991, through to the third-generation model, the Serena minivan has been acclaimed by customers, especially families. To better meet the needs of families, the new-fourth generation Serena, which went on sale in Japan in November 2010, has enhanced interior spaciousness and more user-friendly accoutrements. It also comes with environmentally-friendly features that address contemporary needs.
Optimizing convenience with versatile seating, a roomy and comfortable cabin space with great visibility, air conditioning, and other touches, the new Serena minivan has achieved the No. 1 position in its class for Japan sales in the first half of 2011. While its enhanced design is attractive to families, the Serena strives to meet the expectations of all types of customers.
With a flowing exterior featuring a symbolic, stair-like waistline, large triangular windows that provide excellent visibility, and distinctive front end styling through a large front grille and bumper, Serena's design offers unique new value to families. Its high-quality, detailed interior and styling has won over many customers.
Serena features excellent environmental performance though its newly-developed direct-injection engine and Idling Stop system, which has an ECO motor that quickly and quietly restarts the engine when the vehicle stops. These attributes provide a natural driving feel and enhanced interior comfort.
© Japan Today
8 Comments
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papasmurfinjapan
Although the design doesn't win me over, it's a great family car for soccer mums driving around the suburbs, but not so good when doing 120 on the freeway. It has a fairly high center of gravity and you can really feel the body roll when turning corners.
Still, it amazes me how many families of 3 there are driving cars that seat 8 people. Back home they'd be crucified by the enviro-nazis.
Godan
Looked at this and the similar offerings from Toyota and Honda, and decided to get the Mazda Biante. Much better styling IMHO.
marcels
I Have the toyota Estima, which i purchased last yr, Design is much better and looks better as well,more sporty...
societymike
We looked at this, almost got one, but decided on the larger Elgrand instead. The biggest advantage of the Serena is it fits on these tight roads easily and is VERY environmentally friendly, nearly as eco-friendly as a Prius. (factor in the very hazardous batteries on a Prius and the Serena is far more eco-friendly)
gyouza
Triangular windows?
borscht
Wow, this doesn't read like a PR release at all. I mean with sentences like
I mean, why go into any specifics as to what those features are that address these contemporary needs? And how many times can you say ECO, environmental, and friendly in one paragraph?
nath
This looks like the Nissan company wrote the article starting with the second paragraph and sent it on to JapanToday.
gyouza
<>>This looks like the Nissan company wrote the article starting with the second paragraph and sent it on to JapanToday.
Actually, they did! It is just a rehash of the press release - quite common. :)
http://www.nissan-global.com/EN/NEWS/2011/_STORY/111003-01-e.html