Japan Today
business

No more free coffee on your birthday? Companies rein in customer rewards programs — here's why

8 Comments
By WYATTE GRANTHAM-PHILIPS

The requested article has expired, and is no longer available. Any related articles, and user comments are shown below.

© Copyright 2023 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

©2024 GPlusMedia Inc.


8 Comments
Login to comment

I agree with those saying that it just creates unnecessary overheads.

Many of the loyalty point systems seemed rather stingy anyways, especially bakeries where after 30+ purchases over 500¥ they give you like 200¥ or some tiny discount. Cumbersome, awkward and stingy. Nowadays my problem is too many different apps etc and passwords forgotten so end up only using a couple regularly, like paypay and rakuten (which are easy to use so much appreciated)

1 ( +1 / -0 )

One positive thing about Japan is the number and generosity of the loyalty programs. I'm glad they're mostly app-based now, though. It wasn't long ago that one needed a separate wallet just for all the rewards cards.

Also, the programs that work at multiple retailers, like D, R, or T point, plus PayPay and credit card rewards/miles on top of the retailer points, can really add up. (Although, very few places offer T-point. Yahoo should just merge it with PayPay points. And, why didn't Yahoo name them Y points, anyway? Where did T come from? Weird.)

-2 ( +0 / -2 )

Free in Japan ? OMG, I almost busted a gut laughing my -ss off.

-1 ( +2 / -3 )

Never paid any attention nor used birthday rewards...

5 ( +6 / -1 )

Must! …..Feed!….. The….! CEO bonus!…………. And!……..Shareholders!

0 ( +5 / -5 )

That 8 penny of cost of coffee and cup can add up!

4 ( +5 / -1 )

Starbucks said it “found that the vast majority of were using their birthday reward on their actual birthday.”

As opposed to what other day one might be expected to redeem a birthday gift on? Boxing Day perhaps?

0 ( +4 / -4 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites