Japan Today

Olympic scandals put marketing giant Dentsu's business in spotlight


The requested article has expired, and is no longer available. Any related articles, and user comments are shown below.


©2024 GPlusMedia Inc.

Login to comment

come on... does this guy look like he would do anything corrupt?

8 ( +14 / -6 )

So, after Dentsu's guarantee of about half what it accomplished, what happened to all that extra cash?

9 ( +14 / -5 )

Reuters reported Takahashi had received $8.2 million dollars from the Tokyo Olympic bid committee for his work in lining up sponsors and in lobbying former International Olympic Committee member, the late Lamine Diack, who afterward was investigated for corruption.That same investigation entangled the head of the bid committee, former Japanese Olympic Committee President Tsunekazu Takeda, over a $2 million "consulting" payment to a Singapore company he said Dentsu had recommended.

The Kyodo article barely touches on Dentsu's corrupt influences, especially with the LDP and corporate welfare and kickbacks.

Hopefully the investigation will expand and dentsu and politicans in their pocket will go down like with the Unification Church revelations.

9 ( +14 / -5 )

Unification church? Dentsu? These stories or scandals will slow fade away. Japanese media will loose interest and business will return to normal.

3 ( +15 / -12 )

If people thought that the Unification Church had a grip on the LDP, it is nothing compared to what power Dentsu has. I read somewhere that it was a Dentsu official who recommended the state funeral for Abe. And of course the LDP followed their masters orders. Dentsu is the government, and don't forget it. Every major company, entertainment, manufacturing, you name it is completely connected to Dentsu. That is why there is never any negative press about them. They will crush any media outlet that goes against them.

9 ( +18 / -9 )

I'm picturing Mario, Hello Kitty and Pikachu all handing in their letters of resignation.

-2 ( +6 / -8 )

Dentsu, is a direct descendent of WW2s ministry of propaganda, it’s focus is money making and limiting press freedom and artistic expression. Shutting down any dissent. They are doing a good job.

-1 ( +16 / -17 )

I read somewhere that it was a Dentsu official who recommended the state funeral for Abe. 

Though not sure how (much) it got involved, Dentsu has got commissioned for Abe's funeral.

At stake now is the size of the budget. The government suggests 200 million yen while the Dentsu side estimates 3,7 billion (!) . The amount is most likely to grow further. It reminds me of the 2020 Tokyo Olympics fiasco over the rising budget.

Dentsu technically doesn't do anything special as it outsources all major tasks to subsidiaries (earning profits only by its "arrangements")

8 ( +11 / -3 )

“ Olympic scandals put marketing giant Dentsu's business in spotlight “

they should’ve been “in the spotlight” a long time ago … / (and) they should’ve been “dissected” when that poor girl jumped from their building …

“ Allegations of corruption in Olympic sponsorships involving… “

… you forgot to mention abuse of power, horrible work culture and harassment in the workplace (!)

6 ( +9 / -3 )

It would be a silver lining if the games, with all the scandals and problems it caused, ended up also being the cause for dismantling the excessive power Dentsu have on the market.

7 ( +12 / -5 )

Now I realize why so many acquaintances in Japanese advertising and media call Dentsu yakuza in how they operate.

-1 ( +10 / -11 )

Come on, guys... this is Japan. It will only have succeeded in giving Dentsu more marketing power and free advertising. No one will be charged with anything. No one will be fired. And they are free to do it again.

0 ( +16 / -16 )

That image of him say guilty.

1 ( +4 / -3 )

Dentsu secured a record of around 370 billion yen ($2.8 billion) in marketing revenue for the Tokyo Olympics and Paralympics organizing committee

You mean the government bailed them with our tax money that was supposed to fund for Covid incentives? There is no way they secured 370 billion yen with that dumpster fire of an event.

-1 ( +3 / -4 )

Companies like Dentsu are necessary to keep the Japanese economy churning and providing comfortable lives for its citizens. I doubt their PR team cares about what is said in this forum, let alone even know this exists.

-8 ( +1 / -9 )

Don’t they have, you know, another picture of this fool? Is this the only one in existence?

Every time I see the pic, the story that follows immediately becomes a head shaker without even reading it.

, Dentsu secured a record of around 370 billion yen ($2.8 billion) in marketing revenue for the Tokyo Olympics

thats pretty amazing, considering there was ZERO revenue for the Olympics and the public only saw a bill for everything.

-2 ( +4 / -6 )

dentsu olympics?

highly likely yes!

0 ( +2 / -2 )

Apart from the obvious corruption, the worst aspect of the absolute monopoly Dentsu has is the almost total destruction of Japan's artistic culture.

2 ( +4 / -2 )

Is this the guy who has the chauffeur-driven 30 million Yen Maybach?

1 ( +2 / -1 )

Would you buy a used car from this man?

1 ( +2 / -1 )

Must be nice to be an OB in Japan?

-1 ( +1 / -2 )

The Olympics is an event these days that many Countries can not afford to hold.

It would be good, to see a return to old style Olympics - no specially built facilities - a simple dirt track in a field for track and field events, a river for rowing and swimming events, minimal costs involved there - pitch a couple of tents for the Athletes to stay in, and you're done. That would clearly allow more Nations to participate.

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites