A strange phenomenon has been occurring in Japan this month as Burger King outlets nationwide have been mysteriously disappearing. According to the Burger King website, of the 99 stores known to exist in the country, 22 will be gone by the end of this month.
The chain’s management, BK Holdings Japan, has been quiet about the cause of this mass disappearance, leaving us to speculate the only possible reason: Ronald McDonald is in possession of the infinity stones.
Under the misguided belief that it would make the universe a better place, the megalomaniacal clown has long searched for its most powerful tools to kill off one fifth of Japan’s Burger Kings with but a snap of his white gloved fingers.
The official website of Burger King Japan has listed the toll this has taken and will take on its locations over the course of this month, listed by prefecture.
Ibaraki – 3 closures
Saitama – 2 closures
Chiba – 3 closures
Tokyo – 5 closures
Kanagawa – 2 closures
Gifu – 1 closure
Kyoto – 1 closure
Osaka – 4 closures
Hyogo – 1 closure
This disaster has left both Kyoto and Ibaraki without a single Burger King and Osaka has lost two thirds of its outlets. Citizens in all affected areas have taken to the internet to express their dismay over the news.
This isn’t the first extinction-level event for Burger King in Japan. When they first arrived in 1993, the chain lasted less than a decade before completely leaving in 2001. However, in 2007, the world’s second largest burger brand returned to Japan, this time under the helm of Korea’s Lotteria which also runs a successful fast food chain in Japan.
However, in 2017 the fast-food market had grown increasingly competitive and Burger King was forced to change ownership, being rebranded as a new corporation, BK Holdings Japan. During fiscal year 2017 it was reported that BK Holdings Japan suffered a net loss of 251,060,000 yen.
Burger King does appear to be facing hard times. However, McDonald’s was in even more dire straits a few years back, and after some widespread store closures, they made an amazing recovery.
Perhaps Burger King is taking a page out of that book and are poised to do something amazing in the coming years.
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