Furthering a commitment to grow its business in Asia, Rosetta Stone Inc, one of the world’s best-known language-learning brands, has announced that a top executive will relocate to its Tokyo office to oversee the company’s global consumer operations.
Pragnesh Shah, president of Global Consumer Markets at Rosetta Stone, will move from the company’s corporate headquarters in Arlington, Virginia, to its Tokyo office later this summer. The company said Shah will continue to lead Rosetta Stone’s consumer-facing business around the world and his new posting is expected to achieve deeper penetration in the sizable language-learning markets of Asia.
Of the $83 billion global market for language learning, Japan and Korea alone represent nearly $20 billion. Rosetta Stone has offices in both of those countries, as well as Brazil, the UK, and the US, which remains the foundation of the company’s business.
“Rosetta Stone is a go-anywhere brand, and our products are embraced by individuals and institutions throughout the world,” said CEO Steve Swad. “Asia has become a pillar of growth for us, and this move reflects our commitment to serving that market. We already enjoy strong brand awareness among consumers in Korea and Japan, and we’re working to gain traction in both our consumer and institutional businesses there. Ultimately, our success in Asia requires strong leadership and intense focus, and I am delighted that Prag will bring his leadership experience and expertise to Asia.”
“Asia presents a particularly rich opportunity for us—but also a significant challenge,” said Shah. “The language-learning industry in Asia is fragmented and the competitive dynamics are different than in the US, so we need to increase our focus to succeed. I’m looking forward to getting established on the ground in Tokyo and working with our teams throughout Asia to capitalize on what we believe is a huge opportunity to change the way people learn new languages with Rosetta Stone’s unique and powerful technology-based services.”© Business Wire