business

Shake Shack to open 1st Tokyo location in Meiji-Jingu Gaien this winter

16 Comments

Shake Shack will open the first Tokyo Shack in Meiji-Jingu Gaien park. This Shack, inspired by the first-ever Shake Shack in New York City’s Madison Square Park, is slated to open this winter where it will sit among the ginkgo trees on Icho Namiki Avenue in Aoyama.

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, griddled-crisp flat-top dogs, fresh-made frozen custard, crinkle cut fries, beer and wine, and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world.

Founded by Danny Meyer's Union Square Hospitality Group, which owns and operates some of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern at the Museum of Modern Art, Maialino, North End Grill, Blue Smoke, Marta, and Untitled at the Whitney Museum of American Art—Shake Shack’s fine dining heritage and commitment to sourcing premium, sustainable ingredients have helped to pioneer the creation of a new “fine casual” category in restaurants.

“We’re incredibly excited to bring our first Shack to Tokyo. Thinking back 14 years to that humble hot dog cart in New York City, we were determined to find the perfect spot in Tokyo. The original Shack in New York City’s Madison Square Park created a place for New Yorkers and visitors alike to gather as a community. We’ve searched far and wide and we’ve found that same feeling again in Meiji-Jingu Gaien”, said Randy Garutti, Shake Shack CEO. “We’re absolutely thrilled to connect with so many passionate fans, develop relationships with talented local producers and connect with our guests in this wonderful community.”

The Meiji-Jingu Gaien Shack will build on Shake Shack’s history of creating restaurants with innovative, forward-thinking architecture and design. In keeping with its heritage as a “roadside” stand, and inspired by the first-ever Shake Shack in New York City’s Madison Square Park, this Shack will have an expansive outdoor patio—sitting among the iconic ginkgo trees—where guests can kick back with a delicious ShackBurger, cold ShackMeister Ale and a game of ping pong.

Shake Shack’s introduction to Meiji-Jingu Gaien will begin soon with an imaginative art installation during construction. To pay tribute to the captivating ginkgo trees and inspirational vitality within, Shake Shack will invite park visitors and passers-by to engage with an interactive construction site that visually celebrates the colorful, seasonal change of the ginkgo trees and invites guests to share their own aspirations for change. As the leaves undertake their beautiful transformation, a new community gathering spot will come to life at Shake Shack.

The Meiji-Jingu Gaien Shack will feature Shake Shack’s signature items including the aforementioned ShackBurger as well as the SmokeShack and Shack-cago Dog. The burgers are made with freshly ground 100% Angus beef (highly prized for its delicate texture and great taste). The ShackBurger, Shake Shack’s much-lauded burger, is made with cheese, fresh lettuce, tomato, and ShackSauce, and finished with a buttered, toasted, soft potato roll. Shake Shack’s unique take on a bacon burger, the SmokeShack features smoked bacon, chopped cherry peppers and ShackSauce. The Shack-cago Dog is a hot dog inspired by a food typically only found in Chicago. This delicious hot dog is made with locally produced beef, and nine toppings including Shack relish, onion, cucumber, pickle, tomato, sport pepper, celery salt and mustard.

In keeping with Shake Shack’s mission to Stand For Something Good, Shake Shack intends to work with select local vendors to innovate Tokyo-specific menu items and create a truly one of a kind Shack for the local Tokyo community.

© Business Wire

©2019 GPlusMedia Inc.


16 Comments
Login to comment

Great news. But how many months will it before the long, snaking lines disappear?

I finally made it to Taco Bell in Shibuya this week. But I had to wait 4 months from opening, until the crowds subsided to a reasonable level, and it was a rainy miserable day.

8 ( +9 / -1 )

Worth the wait. The Japanese who have never been to the States will have a chance to taste what a real burger should taste like. A lot of Japanese places oversauce their burgers to cover up the flat taste of the meat. Only Kua Aina and BK offer something that tastes like what a burger should taste like, but Shake Shack will smoke them. And their fries are excellent.

3 ( +3 / -0 )

@JeffLee you are right. I tried to go to the tacobell a few months back and as I approached the location I saw a line of several hundred meters as if someone was giving away hundred dollar bills. Decided my time was worth more than processed tacos and hit an authentic Turkish dive right around the corner for a delicious lunch for 800 yen.

1 ( +2 / -1 )

Dear Shake Shack, we loved you in NYC this past March. Please , please come to Vancouver , B.C. Canada!

0 ( +1 / -1 )

The line outside the site started Monday morning.

3 ( +4 / -1 )

Jakapeno: 'A lot of Japanese places oversauce their burgers to cover up the flat taste of the meat.' The whole world thinks that about US meat.

-7 ( +2 / -9 )

"an authentic Turkish dive right around the corner"

Yep, I know it. "Kebab Cafe," one of the best around.

1 ( +1 / -0 )

the reason why the lines were so long at taco bell was because there is usually only one cashier. great marketing on their part for sure.

but yeah, can't wait to try shake shack. heard lots of good things about it.

and the kebab cafe sounds great, too. thanks for the tip, guys.

0 ( +0 / -0 )

That's right, Japan. You too will soon have the American waistline! Mu-hahaha! Mu-hahahahaha! Eat our burgers! Eat our fried chicken! Eat our Taco Bell!

-2 ( +2 / -4 )

I actually find their burgers way too rich and it will be interesting to see how the Japanese find them in the long run. I am also sure they will not be cheap (they were damn expensive in Dubai). No doubt they will be a success initially and the medium term but it will be interesting.

0 ( +0 / -0 )

JeffLee, does that authentic Turkish place do authentic Turkish with lamb or is the usual chicken or beef with shredded cabbage?

0 ( +0 / -0 )

Shake Shack is a modern day “roadside” burger stand

I say yes to good burgers but no to BS marketing.

(It's pretty easy to make your own burgers. With five to feed, I'd rather do that than pay 1300 yen a head, probably 1500+ with drinks)

0 ( +0 / -0 )

"In keeping with its heritage as a “roadside” stand, and inspired by the first-ever Shake Shack in New York City’s Madison Square Park, this Shack will have an expansive outdoor patio—sitting among the iconic ginkgo trees—where guests can kick back with a delicious ShackBurger, cold ShackMeister Ale and a game of ping pong."

That's it, then! I'm there! Finally, a place to play ping pong!

"The Japanese who have never been to the States will have a chance to taste what a real burger should taste like."

Never had a Burger King Whopper with heavy onions and pickles at no extra charge?

-1 ( +0 / -1 )

innovate Tokyo-specific menu items and create a truly one of a kind Shack for the local Tokyo community.

This is blasphemy. Leave the menu as is. If the locals don't like it, they can dine at Sukiya or MOS Burger.

Shake Shack fries, top w cheese not "nori". Great tasting burgers and shack-cago dogs are just that! Please don't add "rice" or teriyaki to any of that stuff-

3 ( +4 / -1 )

harvey pekarSEP. 03, 2015 - 05:18PM JST That's right, Japan. You too will soon have the American waistline! Mu-hahaha! Mu-hahahahaha! Eat our burgers! Eat our fried chicken! Eat our Taco Bell!

McDonalds has been in Japan for, what, forty years? Dominos, KFC and the Hard Rock Cafe for about thirty. Before Taco Bell, Taco Time came and failed. And yet, Japan's obesity rate is about 1/10 of that of the U.S.

-1 ( +0 / -1 )

Beware the destructive properties of processed sugar.

-1 ( +0 / -1 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites