Shake Shack will open the first Tokyo Shack in Meiji-Jingu Gaien park. This Shack, inspired by the first-ever Shake Shack in New York City’s Madison Square Park, is slated to open this winter where it will sit among the ginkgo trees on Icho Namiki Avenue in Aoyama.
Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, griddled-crisp flat-top dogs, fresh-made frozen custard, crinkle cut fries, beer and wine, and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world.
Founded by Danny Meyer's Union Square Hospitality Group, which owns and operates some of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern at the Museum of Modern Art, Maialino, North End Grill, Blue Smoke, Marta, and Untitled at the Whitney Museum of American Art—Shake Shack’s fine dining heritage and commitment to sourcing premium, sustainable ingredients have helped to pioneer the creation of a new “fine casual” category in restaurants.
“We’re incredibly excited to bring our first Shack to Tokyo. Thinking back 14 years to that humble hot dog cart in New York City, we were determined to find the perfect spot in Tokyo. The original Shack in New York City’s Madison Square Park created a place for New Yorkers and visitors alike to gather as a community. We’ve searched far and wide and we’ve found that same feeling again in Meiji-Jingu Gaien”, said Randy Garutti, Shake Shack CEO. “We’re absolutely thrilled to connect with so many passionate fans, develop relationships with talented local producers and connect with our guests in this wonderful community.”
The Meiji-Jingu Gaien Shack will build on Shake Shack’s history of creating restaurants with innovative, forward-thinking architecture and design. In keeping with its heritage as a “roadside” stand, and inspired by the first-ever Shake Shack in New York City’s Madison Square Park, this Shack will have an expansive outdoor patio—sitting among the iconic ginkgo trees—where guests can kick back with a delicious ShackBurger, cold ShackMeister Ale and a game of ping pong.
Shake Shack’s introduction to Meiji-Jingu Gaien will begin soon with an imaginative art installation during construction. To pay tribute to the captivating ginkgo trees and inspirational vitality within, Shake Shack will invite park visitors and passers-by to engage with an interactive construction site that visually celebrates the colorful, seasonal change of the ginkgo trees and invites guests to share their own aspirations for change. As the leaves undertake their beautiful transformation, a new community gathering spot will come to life at Shake Shack.
The Meiji-Jingu Gaien Shack will feature Shake Shack’s signature items including the aforementioned ShackBurger as well as the SmokeShack and Shack-cago Dog. The burgers are made with freshly ground 100% Angus beef (highly prized for its delicate texture and great taste). The ShackBurger, Shake Shack’s much-lauded burger, is made with cheese, fresh lettuce, tomato, and ShackSauce, and finished with a buttered, toasted, soft potato roll. Shake Shack’s unique take on a bacon burger, the SmokeShack features smoked bacon, chopped cherry peppers and ShackSauce. The Shack-cago Dog is a hot dog inspired by a food typically only found in Chicago. This delicious hot dog is made with locally produced beef, and nine toppings including Shack relish, onion, cucumber, pickle, tomato, sport pepper, celery salt and mustard.
In keeping with Shake Shack’s mission to Stand For Something Good, Shake Shack intends to work with select local vendors to innovate Tokyo-specific menu items and create a truly one of a kind Shack for the local Tokyo community.© Business Wire