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Sharp eyes re-entering U.S. TV market in spring of 2022

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Don't bother.

The US market has split into two, high-end market featuring OLED/QLED by LG and Samsung, and low-end market dominated by Chinese brand, with nothing in between.

If Sharp were to return to the US, its LCD TV sets will have to compete against Chinese TV brands selling for $500 or less, not against LG/Samsung. There is no money to be made in this market without government subsidy, which is how Chinese TV brands stay in business.

-5 ( +4 / -9 )

Panasonic should enter the consumer TV market. They make the best Oleds in terms of picture quality.

3 ( +7 / -4 )

in USA*

2 ( +6 / -4 )

@Sindhoor GK

Panasonic is a bygone forgotten brand in the US. You can't find a Panasonic TV set at Best Buy and Costco even if you tried. Before disappearing, Panasonic couldn't compete against LG/Samsung at high end and were competing against the Chinese on prices, and eventually lost. Sony's the last Japanese brand still clinging onto US TV market, but will be gone soon like other Japanese brands.

Don't believe me?

https://www.bestbuy.com/site/searchpage.jsp?st=Panasonic+TV&_dyncharset=UTF-8&_dynSessConf=&id=pcat17071&type=page&sc=Global&cp=1&nrp=&sp=&qp=&list=n&af=true&iht=y&usc=All+Categories&ks=960&keys=keys

https://www.costco.com/electronics.html?keyword=panasonic

-4 ( +3 / -7 )

@Samit Basu

Panasonic and Sony have got a strong following in the professional Displays market. Hollywood uses only Panasonic and Sony displays because of their extremely high colour accuracy and Ease of usage. I'm a sony user and Panasonic is atleast 3 years ahead of LG technology wise. All the fuss about Oled brightness made by LG this year with the so called EVO thing in their marketing campaign, Panasonic's 2018 oleds are way brighter and colour accurate then LG's this year's models even with old oled panels.

2 ( +8 / -6 )

@Samit Basu

I see no reason for Sony to Exit USA when it's market share is increasing. Not only that, by 2023, Sony's expected to make 78% opm for every TV sold in USA.

0 ( +6 / -6 )

@Sindhoor GK

Panasonic is going nowhere in the main Oled consumer market. They are a relic dating from the Plasma era.

1 . Panasonic buys their panels from LG. As do all the consumer Oled manufacturers as LG owns the key patent for affordable Oled panels.

The LG Oleds outperform Panasonics when it comes to input delay, and are better for gaming purposes.

Panasonic Oled can offer a better cinematic experience , but this is mostly a image processing thing and this comes with premium pricing.

Panasonic Oled sales are dwarfed by LG sales. This is for the simple reason that LG can offer significant better value, even in the high end consumer segment.

At this time Panasonic Oleds only offers added value for those using their panels for professional reference monitors or a group of nostalgic cinema purists.
-1 ( +4 / -5 )

@Samit Basu

At least, Sharp is Taiwanese now. They have a decent chance better than in the hands of Japanese oyajis.

-3 ( +4 / -7 )

The LG Oleds outperform Panasonics when it comes to input delay, and are better for gaming purposes.

Input delay is a HUGE gimmick term LG uses for it's marketing. Human eyes won't be able to tell the difference between 12ms and 2ms input lag at all. anything below 15ms is considered to be Ultra low input lag and that's the limit of our eyes.

Panasonic buys their panels from LG. As do all the consumer Oled manufacturers as LG owns the key patent for affordable Oled panels.

True. but Panasonic and Sony twerk it. Panasonic and Sony offer significantly more brightness as they are way better at managing thermals and Sony Oleds don't have speakers while LG comes with front facing speakers. Sony uses the OLED screen panel(the back panel vibrates thus producing sound) as a speaker and Guess what, Sony's speaker less OLEDTV's sounds way better than an LG TV which has speakers.

Panasonic Oled sales are dwarfed by LG sales. This is for the simple reason that LG can offer significant better value, even in the high end consumer segment.

Panasonic is doing okay in the markets it's present in but that's not the reason behind higher sales. After the 2011 disaster, Panasonic had to exit many markets and is forced to restructure after it faced astronomical losses of 11 billion dollars in total. Panasonic's restructuring isn't complete yet. Panasonic won't be planning to compete with LG atleast until it's complete.

At this time Panasonic Oleds only offers added value for those using their panels for professional reference monitors or a group of cinema purists.

Well, you can say that Panasonic is doing good in the category LG can't compete in/ doesn't have tech expertise to compete in.

LG owns the key patent for affordable Oled panels.

Those patents originally belonged to Sony and Philips. LG display IPS display manufacturing patents belong to Hitachi. LG and Samsung stole them in the name of partnership when Things went downhill for Japanese companies. Anyway. Printing OLED Technology is the future and Japanese companies have now have most of the necessary patents in that technology.

3 ( +6 / -3 )

And to think the company's name comes from their first "Ever Sharp" mechanical pencil invented in 1915.

1 ( +1 / -0 )

Sharp sold their TV plant and the right to use the Sharp name on products produced for the Americas except Brazil to a Chinese company in 2012. By 2019 Sharp was suing that company for ruining their good name by selling junk TVs that failed early. Sharp dropped their suit and bought their TV plant back from the Chinese. About that time the pandemic hit so Sharp used the clean rooms to manufacture surgical masks. Now that the pandemic is dialing back it looks like they are going to make TVs there again. Good for them.

1 ( +3 / -2 )

Very smart move by Sharp. No much money to be made from selling "Smart" TVs, but you get monthly money from the subscriptions/ads/links etc. =The more people using Sharp smart tvs = the more money Sharp makes.

-1 ( +1 / -2 )

Sharp sold their TV plant and the right to use the Sharp name on products produced for the Americas except Brazil to a Chinese company in 2012. By 2019 Sharp was suing that company for ruining their good name by selling junk TVs that failed early. 

Name and shame that bloody company. It's Hisense.

0 ( +1 / -1 )

Name and shame that bloody company. It's Hisense.

I couldn't remember the name when I was typing but you are correct.

0 ( +0 / -0 )

@Sindhoor GK

You are shockingly biased towards anything related to Japan.

The fact is that both SONY and Panasonic are both incapable to manufacturing TV OLEDs at an acceptable yield, much like how Japanese Display suppliers are unable to manufacture mobile OLEDs at an acceptable quality and yield.

Whatever color calibration they decide to implement is about as hard as ordering pizzas from Domino's and comes to the consumer preference, nothing related to OEM technical superiority. The manufacturing process is the most important step when determining the quality (Both picture and degree of color accuracy).

Also, your comment about LG and Samsung stealing IPS display manufacturing patent is absurd. Samsung, when they were still making IPS, used multi-domain IPS, which was their own invention.

0 ( +0 / -0 )

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