Sharp shares tumble on first-half loss report

The Japanese company’s expected shortfall, reported in the Nikkei business daily, was nearly double an earlier forecast for a 210 billion yen loss

Only missed the mark by $2.5 billion or so. Pretty good by Japanese standards. And the senior managers have a job? Why?

I don't see how Sharp can save this sinking ship. They either must merge with another company or be bought out right. They have to go on a quick international expansion and invest in mobile and healthcare, as well as go on an ad blitz so that people can remember who this company is. You know, brand recognition. Good luck to them, considering this economic environment.