Sony ex-CEO Idei, who led brand's global growth, dies at 84

With consumer hardware, Sony was originally very well placed to be what Apple became. But not enough imagination and creativity in the area of user interface and needs. Steve Jobs made the difference.

You can’t compare Apple with Sony, @Mizuame. One stands for quantity the other for quality. And the big pity is, that the quantity makers are on the winning road, while already many quality makers had or have severe problems nowadays. Many famous brands are gone forever or have been bought and integrated into mass market companies and only kept the brand name but changed their products into lesser quality ones. It’s a real tragedy, if you look around and can only see all that cheap useless crap that’s surviving and even being celebrated for selling that garbage.

But not enough imagination and creativity in the area of user interface and needs.

Japan really doesn't do either.

Steve Jobs made the difference.

agree 100% That man was a visionary.

Sony was destinied to fall behind Apple. The world needs visionaries.

Sony was notorious for being siloed, with little cooperation between divisions.

Furthermore, depending in what part of the world you live, Sony is perceived as either an entertainment company or an audio -visual manufacturer.

Sony was notorious for being siloed, with little cooperation between divisions.

Sony was origially all audio-visual hardware, until the late-1980s. As others gained in hardware it sensibly moved into to software and entertainment and under Idei this has become the mainstay.

Steve Jobs was no visionary he was a contemporary a person basically re-engineered and packaged what was already on the market, only he did this is the world of computing.

Steve Jobs was no visionary he was a contemporary a person basically re-engineered and packaged what was already on the market

Oh dear, you don't realize that this is exactly what innovation is.