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Sony says focus is on creativity, with games, movies, music, sensors, IP, and not gadgets

13 Comments
By Yuri Kageyama

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Ah Sony, the most overpriced company in the world after Apple.

Selling TVs with LG screens for double, sometimes triple the price compared to them :)))

No thank you.

-11 ( +4 / -15 )

SONY is very expensive , yes, but the products are of very high quality and life cycle. They sometimes go an own , specific and different path, but maybe because they (still) can afford to do so. Personally, I can't buy much from them, but the few things I bought, are all of first class and long lasting quality. I guess, many other people too still want the 'gadgets' instead of what is now their policy, but no one can afford them anymore. And that's why Sony maybe thinks their gadgets are unwanted and now change their business strategy into virtual, multimedia and other 'soft' products. What a big customer needs' misunderstanding.

4 ( +7 / -3 )

questions

why to buy anything from Sony in 2024?

which Sony product have better specs,price than competition?

-4 ( +2 / -6 )

Sony moved from hardware to software in 1989 seeing the lower priced competition coming from Souh Korea and later, China. But they sold enough good hardware to have earned the respect of consumers worldwide.

Instead of digging in on this strategy, I don't see why they don;t take advantage of the weak Yen to get back into hardware, even at some specialized limited level.

3 ( +3 / -0 )

EastmannToday  06:42 pm JST

questions

why to buy anything from Sony in 2024?

which Sony product have better specs,price than competition?

Sony doesn't have to compete by price.

The Chinese certainly think SONY products are popular enough to copy.

"Fake Sony WH-1000XM5 appearing on Chinese Online Marketplaces"

https://thewalkmanblog.blogspot.com/2023/06/fake-sony-wh-1000xm5-appearing-on.html

1 ( +4 / -3 )

Sony may be having products of good quality, but not THAT good, in order to warrant double the price over competition with similar specs. As mentioned, Sony is selling TVs or phones with panels made by Korean manufacturers, since they completely lost the train on OLED displays. Also, their phones are very boring, flat and full of proprietary blotware, for the price of the top iPhone, for example.

And they wonder why 99% of Japanese have iPhones. :)

-5 ( +1 / -6 )

Sony repair service is also notoriously poor, unless you are associated with a broadcaster such as NHK.

-2 ( +2 / -4 )

@Eastmann

You probably buy Sony in 2024. Sony maintains an over 40% market share in digital sensors. Sony mirrorless cameras are excellent and not overpriced. Even if you buy a Nikon camera or a Fujifilm camera or an iphone, you are buying a Sony sensor.

-2 ( +0 / -2 )

Sven Asai is totally right. People from the US care only about price, price, price. They buy cheaper things that are junky and are happy even when they have to buy something again. It's hard to find high quality things there that are worth the money. I'd rather pay extra for something that works well and will be there when I want to use them. Good for Sony.

-1 ( +1 / -2 )

Gene HennighToday 01:16 am JST

Sven Asai is totally right. People from the US care only about price, price, price. They buy cheaper things that are junky and are happy even when they have to buy something again. It's hard to find high quality things there that are worth the money. I'd rather pay extra for something that works well and will be there when I want to use them. Good for Sony.

One guess as to where the cheap things are made. Still, better to be able to buy cheap things than to have to go without.

-1 ( +1 / -2 )

Sanctions and border restrictions will remove their access to any China-facing parts of the supply chain, which will inhibit their capability to manufacture. Although they could still make a lot of cash producing high end kit.

Content and IP can be produced for very little and can bank serious cash. Harry Potter, the Star Wars franchise etc. Getting in early stage and owning the product could be lucrative. VC for content may be the next wave. The danger is that the streaming model can devalue content. Music, TV and movies could become loss leaders/free giveaways to retain subscribers. Netflix made its splash spending VC on producing content, but that can't last as a business model. As streaming matures, substantial amounts on new content will be required to maintain subscriber levels, with a fixed or even declining income. And the need to operate globally to balance the books will be impacted by increasing national restrictions and sanctions.

So Sony may have the best plan they can manage, even if we would prefer them to be producing quality tech. But there is no guarantee that this business model can work. The more globalised you are, the more profitable you are. Erasing globalisation may erase profitability.

Incidentally, where Sony was good, the value remains. 70s and 80s Sony tech refurbishes well. Retro Sony CRT and AV products have quite a mark-up over their peers. If you have Sony gear in a cupboard, in good condition, with the original box, lucky you.

0 ( +0 / -0 )

“We will continue to support people’s creativity through our technology,” he said in an online briefing.

...and just how is this going to create a moat for Sony? Does shareholder returns not matter any more?

Sorry to say Yoshida san but Sony had it good (almost perfect) with the introduction of the PS3, where it was going to be at the centre of the family home, and it was, and it could be still, and it will be if there was leadership and vision within Sony.

Instead of reinforcing and building on your halo product, Sony actually chipped away at any potential Sony had at dominating the family home. Other companies saw the opening and moved in, like Apple. Oh well, good bye clie, good bye xperia, good bye vaio...they all could have leveraged off of the playstation as the anchor for productivity and entertainment in the family home.

Now look at what Steve Jobs has done, an entire money making eco system, based off of a reliable cloud based service for the family and businesses that transition seemlessly and reliably.

Sony Vision, now now vision Sony, even with your media ownership...

1 ( +1 / -0 )

Selling TVs with LG screens for double, sometimes triple the price compared to them :)))

Isn't this the idea behind any business though? Sony TVs are best in breed, using Samsung panel, Sony OLED TVs are the bees knees, go compare them yourself.

My grandkids lust after Sony high end cameras, and it's on their wishlist every X-Mas, but my wife said they have to earn it themselves.

I have a Sony head-fi system (TA-ZH1ES amp/dac and MDR-Z1R headphone), and it's the best I've ever had, even compared to $20k rigs from (China or Germany), yes even Chinese (Hifiman, Audio-GD) have out marketed Sony.

The only problem Sony has is NO clear vision or leadership, like Apple in the home or say nVidia business, ie an ecosystem that makes compelling proposition to the consumer or business.

-1 ( +0 / -1 )

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