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Sony to cut 10,000 jobs worldwide: Nikkei

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i think most of laying off makes high skilled engineers quit first. sony should choose people who are lazy to fire.

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Too much board room and not enough R&D, every sony product is boring these days and just a copy of something else on the market.

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when Jobs took over the ailing Apple (there was such time once), he fired everyone in the boardroom except two. Hirai is alright but rather than firing the board, he's gonna make them give up their bonus. speaking of slapping on the wrist...

where sony is headed is clear - when is the rest of sony gonna let go?

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Too late.

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@gogogo "Too much board room and not enough R&D, every sony product is boring these days and just a copy of something else on the market."

I disagree 100% that is not at all the reason why sony is loosing money. The PsVita is a fresh and implements orignal ideas. What about their one of kind HD 3D goggles. They are the only company in the world with ULTRA HD Cameres.

The earthquake hurt production a lot!!! Not to mention the flooding in east asia where many of their factories are located. Their laptops and mps player market is hemreging money. It is poor management that they have not radical changed those lines. APPLE is a huge reason they are failing. Every company has had to adapt to Apple domination of the mp3 market, and if you read ANY finical news at all you will read that sony tried to simply ignore apple far too late, and they adapted too slowing and their adaptions were terrible. They just came out with a new cell phone nicknamed the TACO. I can 100% guarantee you they did not copy that idea from any one. It is one of the most original smart phones EVER made. and it is HORRIBLE!!! Original has never been their problem. Their movie company has been making TERRIBLe movies for over 10 years becuase of bad board decisions and loosing millions. and Samsung can make better TVs CHEAPER for one simple reason. cheaper labor. Japanese labor is EXPENSIVE. its good but too expensive to compete in many facits of the many differnt industries today. I love sony, and I hope they pull through, but they are failing for MANY many obvious reasons on many many differnt fronts. some are out of their control, many are not. Japanese companies are often slow to adapt, and when they underestimated Apple who is now the #1 cosumer brand in Japan as of last month.

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@Robert Dykes - I stopped reading when you said "samsung can make better TVs CHEAPER for one simple reason. cheaper labor." if that's what the consensus is in Japanese mind, they have no hope of ever catching up Samsung.

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Robert Dykes: Each to their own, but IMO the Vita is Sony's attempt at the iphone game market. The Taco looks like a DS. Sony didn't even invent Ultra HD, NHK did.

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@Robert Dykes - I stopped reading when you said "samsung can make better TVs CHEAPER for one simple reason. cheaper labor." if that's what the consensus is in Japanese mind, they have no hope of ever catching up Samsung.

South Korean labour IS cheaper than Japanese. TVs are commodity items, it will always be harder for a high wage nation to compete with with lower wage nations in this area.

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@oginome- Robert dykes said, "... CHEAPER for one simple reason..." wouldn't it be awesome if things in life can be summed up to one simple reason? the only people that habitually do that are the politicians.

and i do not agree that TVs are commodity items because it keeps evolving. pretty soon, you won't be able to buy TVs without built-in internet, android OS (or the likes) and whatnots. i think Sony knows it too, so despite of the huge risk of competing with Samsung, they are not giving up TV for the time being, although they might be forced to in the end.

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OUCH!!

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that korean guy: i do not agree that TVs are commodity items

I recently bought a 55" (140cm.) flat screen Vizio TV for $900 US. With internet apps. At that price it's a commodity item.

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@Photoman333 -

i disagree. anything and everything that costs $900 at the consumer end is not a commodity. there's just too much money to be made for the manufacturers. (and that $900 is the low end of spectrum... at least in the matured market such as japan and the united states...) but that's not really what the definition of commodity is. a bar of soap is commodity because all the manufacturers make basically the same item. but that's not the case for TV. the standard for TV is not yet set and it won't for the considerable future. and people still do not know how the TV will evolve. on the other hand, people have pretty good idea what the bar of soap will look like 20 years from today...

what drives me crazy though, is that sony had the game industry(play station) and the tv industry by the balls not too long ago... can you imagine what would have come out if they integrated those two?

maybe they really did think TV is nothing but a commodity item...

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and i do not agree that TVs are commodity items because it keeps evolving. pretty soon, you won't be able to buy TVs without built-in internet, android OS (or the likes) and whatnots. i think Sony knows it too, so despite of the huge risk of competing with Samsung, they are not giving up TV for the time being, although they might be forced to in the end.

TVs are commodities, the newer technologies doesn't change this and in the production of commodity items, higher wage nations are at a disadvantage compared to the their lower wage competitors.

i disagree. anything and everything that costs $900 at the consumer end is not a commodity. there's just too much money to be made for the manufacturers. (and that $900 is the low end of spectrum... at least in the matured market such as japan and the united states...) but that's not really what the definition of commodity is. a bar of soap is commodity because all the manufacturers make basically the same item. but that's not the case for TV. the standard for TV is not yet set and it won't for the considerable future. and people still do not know how the TV will evolve. on the other hand, people have pretty good idea what the bar of soap will look like 20 years from today...

Actually, that price DOES show it is a commodity item. TVs certainly are a commodity item, they differ on price. It's an ELECTRONIC commodity, we're not talking about a bar of soapl

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@oginome - i guess we will have to agree to disagree

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