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Starbucks founder Schultz says company needs to refocus on coffee as sales struggle

19 Comments
By DEE-ANN DURBIN

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19 Comments
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So boycott really work, in Japan there so many other chain to go to in Japan.

Such as Doutor, Tully or traditional Japanese kissaten that being run by nice ojisan or obasan

https://time.com/6694986/israel-palestine-bds-boycotts-starbucks-mcdonalds/

https://www.msn.com/en-us/money/companies/us-brands-like-mcdonalds-and-starbucks-are-facing-mounting-backlash-in-the-middle-east-as-tensions-rise/ar-BB1lUTWi

https://www.al-monitor.com/originals/2024/05/starbucks-mcdonalds-kfc-continue-feel-effects-gaza-war-boycotts

2 ( +5 / -3 )

Strange how the article entirely fails to mention the growing global boycotts of American junk food and coffee shops like Starbucks, as detailed in the links provided by the above poster. Oh wait, it's an AP article, that's why....

1 ( +5 / -4 )

How about not doing non-customer centric moves such as overcharging customers for drinks and cakes that aren’t worth that much. And not making such moves as not offering anything but tall sized drinks inside train stations. I stopped ordering Starbucks when I travel because of that.

The mobile app is great already. So adding stuff like being able to put your name on the order is an annoying extra step. People just want to get their coffee or drinks with minimum fuss and at speed without loss in quality.

0 ( +1 / -1 )

asdfghjklToday 09:21 am JST

How about not doing non-customer centric moves such as overcharging customers for drinks and cakes that aren’t worth that much.

Isn't that traditional in Japan?

-1 ( +0 / -1 )

muzukashiToday 07:41 am JST

Alfie NoakesToday 08:10 am JST

The ME is not the world and entirely survivable if a boycott develops there.

0 ( +1 / -1 )

The Seattle coffee giant said revenue dropped 2% in the January-March period as store traffic slowed around the world. It was the first time since 2020 that the company saw a drop in quarterly revenue. Starbucks also lowered its sales and earnings guidance for its full fiscal year

Things in many countries all over the world which Starbucks has many stores are not as rosy as before. People are not spending their money on pricy coffees as often as they were.

3 ( +3 / -0 )

Starbucks founder Schultz says company needs to refocus on coffee as sales struggle

How about 'refocus' on the customer instead. Simply put - Serve the client/consumer. I know they are in the coffee business, but in the end, a business is there to make a profit, but most importantly, serve the client.

0 ( +0 / -0 )

Let's face it, the coffee isn't that good, it's over-priced, some of the stores aren't that nice, and they slashed the loyalty program. My coffee machine at home makes much better coffee at 1/10 the price.

1 ( +4 / -3 )

People still use Linkedin?

2 ( +3 / -1 )

In USA, McDonalds coffee is as good as Starbucks at a fraction of the price.

China has many coffee companies again selling coffee much cheaper than Starbucks.

I think game is over for Starbucks.

-1 ( +2 / -3 )

Schultz said senior leaders – including board members – need to spend more time talking to baristas in the company’s stores...........LOL!!! This is really funny, does he think these overpaid, high and mighty, leaders, will actually go to a starbucks. ...I have never been to one or any other coffee places, but from the articles I have read about them, their coffee is a bit gross...yuk!. .....ps. I drink one coffee a day which is my own brand, I use a Moka and various beans and hot plate stove. My family adore it and say it is the best they have ever tasted, and even a visiting workman said the same thing and asked how to make it.

-2 ( +0 / -2 )

In USA, McDonalds coffee is as good as Starbucks at a fraction of the price.

China has many coffee companies again selling coffee much cheaper than Starbucks.

I think game is over for Starbucks.

In Japan, McCafe works great for me. Same fraction of the price coffee and just as great. The staff are nice and very help tool, and you're not pressured to finish your coffee. Costco also does the same coffee (regular and latte) at a small fraction of the price. Be ware of your competitors and consumer behavior, Starbucks.

1 ( +2 / -1 )

Yeah, they'd better get used to it because the boycott is likely to get bigger. Maybe not in Japan, but certainly in other countries where Gaza is bigger news.

1 ( +3 / -2 )

Boycott of Starbucks by many customers due to the Israel's Gaza onslaught is reflected in decreased revenue. Of course that fact is intentionally left out of the article by our "unbiased" Associated Press.

The ME is not the world and entirely survivable if a boycott develops there.

Pretty sure the shareholders are less than happy about the " survivable" boycott.

-4 ( +0 / -4 )

Yeah, they'd better get used to it because the boycott is likely to get bigge

This. But of course they'll avoid all talk of the "P" word.

-3 ( +0 / -3 )

Starbucks is a great concept with an excellent franchise system but it does not have good coffee and is expensive. That is why sales are now down when people struggle to make ends meet

-4 ( +0 / -4 )

Their coffee is rubbish. Overpriced too.

-1 ( +1 / -2 )

Starbucks coffee is the McDonald's of this generation, the challenge is they have lost their way in creating a simple and basic cup of delicious coffee. McDonald's coffee tastes almost the same as Starbucks at half the price.

0 ( +1 / -1 )

The biggest problem with Starbucks is that they burn their coffee. Stop burning the coffee, please.

company needs to refocus on coffee

I'm very happy when visiting other countries that have coffee culture. The only people getting coffee from SBux are from somewhere else. Not the locals.

I actually prefer McDonalds coffee over Sbux. I'm not a coffee snob, just know that burnt coffee is terrible. I don't grind my own or buy bags of coffee.

-1 ( +0 / -1 )

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