Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders

Commuters tumbled off trains and into a Starbucks store to pick up the orders they had placed on their cell phones. Drinks weren’t ready when the mobile app said they would be. Customers couldn’t tell which beverage was theirs

Yeh, so convenient to order online.

Instead of 5

minutes, in store waiting for your order, just order online and get a complete cluster!

@kurisupisu

Well, it should be convenient.

If the order is not made on the estimated time that's Starbucks fault. It's not like the customer shouldn't be using it because it's faulty.

Do you really need a new CEO to have ideas to improve online order? No one else there could think of anything?

Why is that customers couldn’t tell which beverage was theirs? Don't they have a number attached to the order so that the customer can know it's indeed their stuff?

If a store is lacking in baristas, can't they train other staff to at least do some of the barista's job? (Of course, while also improving their wage)