The operators of the Sukiya and Matsuya "gyudon" beef-bowl chains will cut prices for a week beginning Friday.
Zensho Holdings operates Sukiya while Matsuya Foods Co runs the Matsuya chain. Both companies said they would cut the price of regular beef bowls by 30 yen at their stores from 9 a.m. Friday until 8 a.m. April 12 (for Sukiya), and from 10 a.m. Friday until 3 p.m. April 15 (for Matsuya).
Industry leader Yoshinoya Holdings has not announced if it, too, will lower prices. Last year, the three companies engaged in a price-cutting war, but were forced to end it when the price of rice went up.© Japan Today