Suntory Beverage & Food Limited will distribute its canned coffee Starbucks Doubleshot, jointly developed with Starbucks Coffee Company, to a wider number of retailers including supermarkets in addition to convenience stores. Suntory said its aim is to target a wider group of consumers in addition to the main segment of young businessmen.
Starbucks Doubleshot first debuted last October. The product uses the original Starbucks coffee beans, and is characterized by its indulgent flavor. It sells for 170 yen for a 140g can, which makes it the most expensive canned coffee. Some 500,000 cases of 30 cans were sold last year, not reaching the company's goal of 800,000 cases.© Japan Today