business

Suntory to widen distribution for canned Starbucks coffee

9 Comments

Suntory Beverage & Food Limited will distribute its canned coffee Starbucks Doubleshot, jointly developed with Starbucks Coffee Company, to a wider number of retailers including supermarkets in addition to convenience stores. Suntory said its aim is to target a wider group of consumers in addition to the main segment of young businessmen.

Starbucks Doubleshot first debuted last October. The product uses the original Starbucks coffee beans, and is characterized by its indulgent flavor. It sells for 170 yen for a 140g can, which makes it the most expensive canned coffee. Some 500,000 cases of 30 cans were sold last year, not reaching the company's goal of 800,000 cases.

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9 Comments
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Much ado about nothing?

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Canned coffee is much like canned laughter--it seems to fill a void, but one immediately notices something's not quite right about it.

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never seen this... hope they have good flavors.

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They should can the whole line of products.

"The product uses the original Starbucks coffee beans, and is characterized by its indulgent flavor. It sells for 170 yen for a 140g can, which makes it the most expensive canned coffee."

It would take quite the self-indulgent person to regularly drink the stuff.

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Yech! That much yen for a metal tasting 150 calorie canned coffee? Suntory, stay to your BOSS label. It tastes better and is cheaper.

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If canned coffee is not bad enough the taste of this is the worst of them all.

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Georgia is much better, 88 yen at the grocery store and twice as much, tastes better too.

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They need to put a picture of Mickey or Kitty on the can, then they will sell it all.

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"its indulgent flavor"

It had better be indulgent for 170 yen. Still cheaper than a freshly-made short.

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