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Toyo Tire unveils YouTube video, ‘Surprising the world’

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Toyo Tire & Rubber Co Ltd has unveiled YouTube video ‘Surprising the world’ (see below).

In this latest video, two Audi R8 “super cars” are equipped with Toyo Tires’ flagship brand, the PROXES, ultra-high performance tires, as the two automobiles cover a vast amount of land in a massive dual that brings out the tires’ full potential. With the Audi R8s’ exhaust note blaring out at acceleration, the drifts unfurling at high speed and the smoke-curling, too-close-for-comfort doughnuts, the word “surprise” certainly comes to mind – it’s certainly a wall-to-wall performance that will exceed the expectations of any car enthusiast.

The video embodies everything that the company strives for in setting itself apart from the competition, says Yoshiyuki Morikuni, Branding Team Leader for Toyo Tires. "With creations that, on the foundation of our unique technological innovations, look to give us an edge over others, we’ll always be pursuing optimal performance. This is a video that expresses the 'spirit' of what we provide as a brand – that being new values and surprises not found elsewhere. ‘Surprising the world’ is loaded with such strong feelings. The video packs a punch, so I really hope that people enjoy it."

"Surprising the world" is the second in a series of globally targeted video content from the Japanese tire manufacturer – the successor to the November 2014 release of "AC Milan vs Super car by TOYO TIRES," which recorded more than 7.5 million total views online.

© Japan Today

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4 Comments
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Jonavertizibg. Did he some tires for this article?

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That video looks like Car commercial ad rather than Tire commercial ad.

The Bridgestone Tire is best. The Bridgestone tire is expensive but worthy too. I have nothing to complain about Bridgestone Potenza tires for road noise, fuel economy and longevity of tire life.

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I have Toyo R888 semi slicks on my Evo, there super sticky in the dry not very good in the wet, but f expensive over 100,000yen set, and Toyo are at the cheaper end of the market!

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ssugoi

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