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© (c) Copyright Thomson Reuters 2013.Toyota heir takes center stage in drive to shed 'boring' tag
By Yoko Kubota NAGOYA©2025 GPlusMedia Inc.
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Yardley
That photo is priceless!
ares7
I bow before this man. A licensed race car driver? An automobile company CEO that loves cars (instead of beans and golden parachutes)? American car companies can use someone like that.
Tyr Bjoerdal
"dependable and efficient, but also a bit boring and bland." The "bit boring and bland" is one of the best anti-theft system in the world and it keeps the insurance for the car down. Toyota do not change that use it instead!
hammereddownnail
Well, I pity the PR team who have the job of making a middle-aged Japanese salaryman seem charismatic. Good luck with that.
badsey3
http://img.new.livestream.com/events/00000000001ee35e/04ca21ee-a9de-429e-b7e8-fec8b4725c9b_640x960.jpg (dapper bowtie image)
http://fortuneaskannie.files.wordpress.com/2012/02/akio_toyoda2.jpg (racing jumpsuit)
People need to sell themselves.
http://1.bp.blogspot.com/_kW7pFkuD5e4/SkmQGrEv_iI/AAAAAAAAC8M/-C4EDJG9QdQ/s400/akiotoyodaautograph_500.jpg
sighclops
GM ahead of Toyota in quality? Who the hell did they survey?!
Jaymann
must come from some Bizarro/Irony universe where the meaning of charisma is the exact opposite of what it means to us.
SuperLib
Yeah, Toyota builds boring cars. I like Lexus and Scion, but the Toyota badge is meant for people over 50.