Toyota heir takes center stage in drive to shed 'boring' tag

“I am at the top of Toyota and drive cars myself,” Toyoda told reporters... “I was also born with this name.”

Well, I pity the PR team who have the job of making a middle-aged Japanese salaryman seem charismatic. Good luck with that.

That photo is priceless!

"dependable and efficient, but also a bit boring and bland." The "bit boring and bland" is one of the best anti-theft system in the world and it keeps the insurance for the car down. Toyota do not change that use it instead!

http://img.new.livestream.com/events/00000000001ee35e/04ca21ee-a9de-429e-b7e8-fec8b4725c9b_640x960.jpg (dapper bowtie image)

http://fortuneaskannie.files.wordpress.com/2012/02/akio_toyoda2.jpg (racing jumpsuit)

People need to sell themselves.

http://1.bp.blogspot.com/_kW7pFkuD5e4/SkmQGrEv_iI/AAAAAAAAC8M/-C4EDJG9QdQ/s400/akiotoyodaautograph_500.jpg

GM ahead of Toyota in quality? Who the hell did they survey?!

Yeah, Toyota builds boring cars. I like Lexus and Scion, but the Toyota badge is meant for people over 50.

must come from some Bizarro/Irony universe where the meaning of charisma is the exact opposite of what it means to us.

I bow before this man. A licensed race car driver? An automobile company CEO that loves cars (instead of beans and golden parachutes)? American car companies can use someone like that.